Director of Marketing: Shaping Artist Brands and Driving Music Success at SLANG (IMP)

Introduction

In the dynamic realm of the music industry, Influence Media stands as a beacon of innovation and artist empowerment. Led by a visionary team of executives with decades of experience, Influence Media is revolutionizing the music landscape by partnering with artists to protect and invest in their legacies. As part of this dynamic organization, the Director of Marketing for SLANG (IMP) plays a pivotal role in shaping artist brands, crafting compelling marketing strategies, and propelling music success. This comprehensive exploration delves into the responsibilities, qualifications, and attributes sought in this crucial position.

Responsibilities: A Multifaceted Role

The Director of Marketing for SLANG (IMP) is a multifaceted professional who juggles multiple hats. This role demands a comprehensive grasp of the music industry, exceptional marketing acumen, and the ability to lead and inspire a team. Key responsibilities include:

1. Marketing Strategy and Execution:

– Develop and execute comprehensive marketing plans for assigned SLANG artists, ensuring alignment with overall brand objectives.
– Manage music releases, adhering to campaign timelines and overseeing release logistics.
– Initiate well-thought-out plans for music releases and assist in long-term career planning for artists.
– Establish and maintain timelines of project needs and key dates/deadlines with all departments.
– Oversee the timely delivery of project needs in collaboration with various departments, including publicity, radio, and synch.

2. Reporting and Communication:

– Create weekly marketing reports and communicate updates to brief teams on all release information.
– Ensure results are communicated efficiently, fostering transparency and accountability.

3. Creative Planning and Content Generation:

– Participate in creative planning to generate innovative marketing ideas and ensure a continuous flow of engaging content surrounding each artist.
– Collaborate closely with artists and management for campaign updates, communicating goals and plans for each release.
– Partner with artists, managers, and all departments to create, maintain, and evolve artist brands, ensuring a cohesive and authentic identity.

4. Asset Gathering and Collaboration:

– Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines, ensuring timely execution of marketing campaigns.
– Collaborate closely with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns, leveraging the power of digital platforms to reach and engage audiences.

5. Marketing Tools and Third-Party Partnerships:

– Manage the creation and distribution of marketing tools, ensuring consistent brand messaging and a seamless customer experience.
– Evaluate and select appropriate third-party companies to partner with on specific projects, expanding the reach and impact of marketing efforts.

6. Collaboration with IMP Team:

– Work in close relationship with the IMP team across front line and catalog, fostering a collaborative environment and leveraging collective expertise.

Qualifications: A Symphony of Skills and Attributes

The ideal candidate for the Director of Marketing role at SLANG (IMP) possesses a unique blend of skills, experience, and attributes that enable them to excel in this demanding position. These include:

1. Marketing Expertise:

– A minimum of 5 years of experience in marketing, demonstrating a proven track record of success in developing and executing effective marketing strategies.
– A passion for music and a deep understanding of the contemporary music scene and lifestyle.
– Familiarity with interactive technologies and communication tools, including email marketing, SEO/SEM, social networks, and content marketing, enabling the effective utilization of digital platforms.

2. Leadership and Teamwork:

– Exceptional leadership skills, the ability to inspire and motivate a team, and create a positive and productive work environment.
– Demonstrated ability to work effectively in a team environment, collaborating seamlessly with cross-functional teams and external partners.

3. Communication and Problem-Solving:

– Excellent communication skills, both written and verbal, enabling effective articulation of ideas, clear conveyance of information, and persuasive storytelling.
– Strong problem-solving skills, the ability to identify challenges, analyze data, and develop innovative solutions, ensuring proactive resolution of obstacles.

4. Attention to Detail and Organization:

– A keen eye for detail, ensuring accuracy and consistency in all aspects of marketing campaigns.
– Exceptional organizational skills, the ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines, ensuring the smooth execution of marketing initiatives.

About Influence Media: A Catalyst for Music Success

Launched in 2019, Influence Media is a music and entertainment company that has taken the industry by storm. Led by a team of seasoned executives with a wealth of experience, Influence Media is committed to transforming the music space through innovative partnerships with artists. The company’s mission is to protect and invest in the legacies of artists, empowering them to achieve their full potential and connect with audiences worldwide.

Backed by BlackRock and Warner Music Group, Influence Media operates from its headquarters in New York City. The company’s latest fund invests in the recording and publishing rights of artists, songwriters, producers, and music entrepreneurs who create songs that resonate throughout pop culture. Influence Media’s approach is rooted in hands-on, collaborative partnerships, leveraging the company’s unmatched experience to further the global reach, growth potential, and streaming success of the works that it helms.

Conclusion: A Role of Impact and Legacy

The Director of Marketing role at SLANG (IMP) is a position of immense impact and responsibility. This individual will play a pivotal role in shaping the careers of SLANG artists, crafting marketing strategies that resonate with audiences, and driving music success in a fiercely competitive industry. The ideal candidate will possess a deep understanding of the music landscape, exceptional marketing acumen, and a passion for creating compelling narratives that connect artists with their fans. This role offers a unique opportunity to leave a lasting legacy in the music industry and contribute to the success of emerging and established artists alike.