Ski California’s Deep Snow Safety Video Wins National Recognition
Sacramento, CA – Ski California has been honored by the National Ski Areas Association (NSAA) with the inaugural Stoked on Safety award for Best Use of Video for its exceptional Deep Snow Safety video. This prestigious award recognizes Ski California’s unwavering commitment to promoting safety in the snowsports industry.
Recognizing Excellence in Resort Safety
In addition to Ski California’s award-winning video, several member resorts were also recognized for their effective safety initiatives. Heavenly Mountain Resort received the award for Best Collision Safety campaign, while Mammoth Mountain was recognized for Best Resort Guest Safety Program (large resort) and Best Use of Video. Palisades Tahoe was honored for Best Overall Marketing Campaign (large resort).
Ski California’s Deep Snow Safety: Honored and Impactful
National Recognition
The National Ski Areas Association (NSAA) has bestowed upon Ski California the inaugural Stoked on Safety award for Best Use of Video, recognizing their exceptional Deep Snow Safety video. This prestigious accolade adds to Ski California’s stellar track record of safety initiatives, marking the second consecutive year and third time since 2018 that they’ve been honored.
Resort Safety Campaigns
Ski California’s member resorts have also showcased their commitment to safety. Heavenly’s Best Collision Safety campaign and Mammoth’s Best Resort Guest Safety Program (large resort) earned them well-deserved recognition. Palisades Tahoe’s Best Overall Marketing Campaign (large resort) and Mammoth’s Best Use of Video further demonstrate their dedication to ensuring skiers’ and riders’ well-being.
Deep Snow Safety Video
Ski California’s Deep Snow Safety video is a beacon of education, informing skiers and riders about the risks of deep snow immersion, preventive measures, and rescue techniques. Featuring real-life rescues and insights from Olympian Travis Ganong, the video serves as a powerful reminder of the importance of safety in the backcountry.
Impact and Distribution
The video’s impact has been profound, reaching a wide audience thanks to Ski California’s strategic distribution plan. The timely release ahead of a major snowstorm and the incentive of a Safety Quiz for a chance to win a Ski California Gold Pass boosted viewership, spreading the message of safety far and wide.
Mountain Safety Guide
The Deep Snow Safety video is a cornerstone of Ski California’s Mountain Safety Guide, an award-winning digital resource that offers a wealth of safety information. From video tutorials to safety tips and a Safety Quiz, the guide empowers skiers and riders with the knowledge they need to navigate the mountains safely.
Accessibility
The Ski California Mountain Safety Guide is readily accessible at safety.skicalifornia.org, ensuring that skiers and riders have easy access to vital safety information. The full series of educational videos can be found here, providing a comprehensive learning experience for all.
Conclusion
Ski California’s Deep Snow Safety video and Mountain Safety Guide are testaments to their unwavering commitment to safety. By educating skiers and riders, recognizing the efforts of their member resorts, and providing comprehensive safety resources, Ski California is playing a pivotal role in creating a safer skiing and riding experience for all. Their dedication to safety is an inspiration, and we applaud their ongoing efforts to keep the mountains safe and enjoyable for everyone.