Suerte Tequila Hops Off the Celebrity Bandwagon and Onto the Funny Bone with Hilarious Rabbit Mascot
Award-winning tequila brand pokes fun at the celebrity endorsement craze, choosing a stand-up comedian rabbit as its new face.
It’s officially the year two-thousand-twenty-four, and let’s be real—the tequila aisle is starting to look like a Hollywood after-party. Every other bottle seems to be hawking a celebrity’s name, making it harder than ever to find a tequila that’s, well, actually about the tequila. But Suerte Tequila? Theyre taking a different approach – a funnier one.
Known for its commitment to traditional production and top-shelf taste, Suerte is ditching the big names and opting for big laughs. Their secret weapon? A stand-up comedian rabbit. You heard that right.
Suerte’s Authentic Roots
Founded by Laurence Spiewak, Suerte has always been about keeping it real, keeping it traditional, and most importantly, keeping it delicious. We’re talking slow-roasted agave, crushed the old-school way with a tahona wheel, and distilled under the Mexican sun in the heart of Jalisco.
This dedication to quality over hype has earned Suerte a loyal following among tequila aficionados who can taste the difference.
A Humorous Take on Celebrity Endorsements
“Let’s just say the tequila market was getting a little too ‘serious’ for our liking,” laughs Chuck Porter, a marketing whiz working with Suerte. “We wanted to bring back the fun, the laughter, the whole reason we fell in love with tequila in the first place.”
Enter the rabbit. Instead of a celebrity plastered on the bottle, Suerte is winning over fans with a hilarious stand-up routine starring, you guessed it, their furry comedian. These bite-sized bits of comedy gold are popping up all over social media, making Suerte the most talked-about (and laughed-about) tequila brand around.
Benefits of the Unconventional Mascot
But wait, there’s a method to this madness. This isn’t just about random rabbit shenanigans (although, we’re not opposed to those either). This unconventional mascot is actually a stroke of marketing genius, offering Suerte a ton of benefits:
Accessibility:
Let’s face it, celebrity endorsements come with a hefty price tag—a price that often gets passed down to the consumer. By choosing a comedian rabbit, Suerte keeps its tequila accessible to everyone. You don’t need a movie star’s salary to enjoy a top-shelf tequila experience.
Humor:
In a world that takes itself way too seriously (we’re looking at you, celebrity tequila brands), Suerte’s lighthearted approach is a breath of fresh air. They’re injecting some much-needed humor into the tequila market, proving that good times and great tequila go hand-in-paw.
Brand Story:
This isn’t just any random rabbit, people. Suerte’s mascot pays homage to an ancient Aztec legend about Mayahuel, the Goddess of Tequila. As the story goes, it was a group of mischievous rabbits who first discovered the magic of fermented agave, leading to the creation of tequila. Talk about a brand story that’s both authentic and entertaining!
The Legend of the Rabbits and Mayahuel
Gather ’round, tequila lovers, because we’re about to delve into a tale that’s as old as time (or at least as old as tequila). Legend has it that centuries ago, a farmer’s wife stumbled upon a peculiar sight—a group of rabbits happily nibbling on, wait for it, fermented agave!
Intrigued (and probably a little thirsty), the woman decided to give this mysterious agave nectar a try. And bam! Tequila was born. (Okay, it was probably a bit more complicated than that, but you get the gist). This legendary woman was crowned Mayahuel, the Aztec Goddess of Tequila, forever linked to the spirited beverage.
And what about those insightful rabbits? They became symbols of good fortune, prosperity, and, of course, damn good tequila. So, when Suerte was looking for a mascot that embodied their brand values, the rabbit was a natural fit.
Call to Action
Ready to experience the Suerte difference? You can find their award-winning tequilas online at drinksuerte.com/shop or at a liquor store near you. And don’t forget to follow them on social media for a daily dose of rabbit-approved humor.
About Suerte Tequila
Suerte Tequila is a small-batch, single-distillery tequila crafted with a deep respect for tradition. From their slow-roasted agave to their tahona-crushed piñas, Suerte is committed to producing the highest quality tequila, free from additives or shortcuts.
Their award-winning portfolio includes:
- Blanco (2024 SFWSC GOLD WINNER)
- Blanco Still Strength (2024 SFWSC GOLD WINNER, 2024 SIP GOLD WINNER)
- Reposado (2024 SFWSC DOUBLE GOLD WINNER & 2024 SIP PLATINUM WINNER)
- Añejo (2024 SFWSC SILVER WINNER)
- Extra Añejo (2024 SIP GOLD WINNER)
- Margarita (2024 SIP GOLD WINNER)
- Paloma (2024 SFWSC DOUBLE GOLD WINNER & 2024 SIP DOUBLE GOLD WINNER)
- Ranch Water Canned Cocktail (2024 SFWSC DOUBLE GOLD WINNER)