Supponor Scores Big with Record-Breaking Virtual Advertising Season

Hold onto your hats, sports fans and advertising gurus, because Supponor, the MVP of virtual advertising tech, just dropped some seriously impressive stats for the 2023-24 season. We’re talking record-breaking deployment of their AI-powered platform, Supponor AIR, across a global playing field of sports, platforms, and continents. Think of it like this: Supponor AIR is the ultimate utility player, stepping up to the plate (or puck, or goal, you get the idea) and delivering game-changing results no matter the sport.

But wait, there’s more! This winning streak isn’t just about tech; Supponor’s been busy leveling up their own game too. We’re talking a new CEO at the helm and a strategic expansion into fresh and exciting sports markets. Talk about a power play!

A Global Goal: Dominating the Virtual Advertising Field

So, how impressive are these numbers, you ask? Picture this: Supponor AIR facilitated over ten thousand feeds at nearly three thousand live events, spanning a whopping two hundred venues worldwide. That’s like, a whole lot of eyeballs on their cutting-edge tech.

From Ice to Pitch: Supponor AIR Plays Every Sport

One of the coolest things about Supponor AIR (pun intended, because they’re killin’ it in winter sports now too) is its versatility. This ain’t your one-trick pony tech, folks. Supponor AIR is the real deal, bringing home the W’s in:

• Football (Soccer, for our American friends)
• Hockey
• Motorsport
• And, drumroll please… Winter Sports!

Winter is Coming (and Supponor’s Ready)

This past season saw Supponor AIR hit the slopes for the first time ever at the Ski World Cup finals. That’s right, they’re bringing their A-game to the world of winter sports, and let’s just say, they’re already making their mark.

NHL: Partners in Virtual Advertising Greatness

Supponor and the NHL – talk about a dynamic duo! They continued their epic multi-year partnership this season, with Supponor’s Digitally Enhanced Dasherboard (DED) technology taking center ice. For those not in the know, DED is like magic, but better. It lets broadcasters swap out those old-school arena dasherboards with dynamic, targeted digital ads in real-time. Think localized ads for fans in the arena and different ads for those watching from across the globe. Pretty slick, right?

This season, DED was in the house (or, well, the arena) for over thirteen hundred NHL matches across thirty-seven venues, delivering over six thousand two hundred feeds of pure, customized advertising awesomeness.

Hockey Love Doesn’t Stop There

Supponor wasn’t content with just conquering the NHL. Oh no, they kept the puck rolling (see what we did there?) with successful collaborations with the International Ice Hockey Federation (IIHF) and the super cool 3ICE league. Combined, that’s over seventy local and international matches rocking the Supponor AIR advantage.

Football Frenzy: Supponor AIR Takes the Pitch by Storm

Hold onto your scarves, football fanatics, because Supponor AIR was killin’ it on the pitch this season! We’re talkin’ major leagues across Europe and beyond embracing the virtual advertising revolution. From LaLiga in sunny Spain to the Bundesliga in Germany, Serie A in Italy, and Ligue one in France, Supponor AIR was bringin’ the heat (and the ads) to some of the biggest names in the game.

But wait, there’s more! Supponor AIR wasn’t just content with conquerin’ Europe. Oh no, they took their talents global, teamimg up with Liga MX in Mexico and the A-League down under in Australia. Talk about a global goal!

And let’s not forget about the international stage! Supponor AIR was front and center at major tournaments and national federation matches, including the AFC Asia Cup in Qatar and the CONCACAF Gold Cup in North America. From England and Germany to Brazil and Mexico, Supponor AIR was there, proving that when it comes to virtual advertising, they’re playin’ on a whole other level.

Teamwork Makes the Dream Work: Supponor’s All-Star Lineup of Partners

Behind every successful team is a solid network of partners, and Supponor’s got an all-star lineup that would make any coach proud. They’re givin’ shoutouts to their MVP collaborators, including TGI Sport, the NHL (of course!), GRUP MEDIAPRO, Infront, SPORTFIVE, Interregional Sports Group, Dome Productions, Brax Sports Assets, Publicidad Virtual, Sporteo, and Australasian Media Co (AMC). Talk about a dream team!

New Captain, Same Winning Game Plan

Supponor’s been busy off the field (and ice, and pitch) too. They’ve got a new captain at the helm – Simon Green, former COO, stepped up as CEO, taking the reins from James B. Gambrell, who’s moved into a Non-Executive Director role. But don’t worry, folks, the winning game plan remains the same!

The Future’s Looking Bright (and Virtually Enhanced)

So, what’s next for Supponor? Well, if this past season is any indication, we’re in for a wild ride! They’re all about pushin’ boundaries, innovating like crazy, and bringin’ even more game-changing solutions to the world of virtual advertising. They’re committed to deliverin’ serious value for the advertising industry, and based on their track record, we’re bettin’ they’re gonna knock it outta the park (or, you know, score a hat trick… or whatever the equivalent is in your favorite sport).

CEO Simon Green Drops the Mic (Virtually, of Course)

In a statement that’s sure to have the industry buzzin’, Simon Green gave a shoutout to the incredible Supponor team and their rockstar partners. He’s all about that collaborative spirit, and it shows! Green’s stoked about the future, and with good reason – Supponor’s leading the charge in virtual advertising, and they’re just gettin’ started.