2024: A Deeper Dive into the Enshittification of Tech

Introduction

As we bid farewell to 2023 and embrace the dawn of 2024, it’s imperative to reflect on the state of technology and its impact on our lives. While the past year was marked by significant advancements in AI, Web3, and other emerging fields, a growing sense of dissatisfaction with the current landscape of tech has taken hold. This sentiment can be encapsulated by the term “enshittification,” coined by Canadian author and journalist Cory Doctorow, which aptly describes the gradual decline and degradation of digital platforms and services.

Defining Enshittification

Enshittification is a pervasive phenomenon that extends beyond platform decay or two-sided marketplace issues. It manifests in various forms, including:

  • Tech companies growing disillusioned with the cloud and cloud companies becoming weary of the generative AI content they promote.

  • Social media algorithms exacerbating ideological divisions between young men and women.

  • Prominent figures like Sam Altman emphasizing the need for an energy breakthrough to make AI viable, while ChatGPT’s capabilities remain limited.

  • Apple’s reluctance to allow competition in apps, streaming, and web browsing.

  • The demise of cultural touchstones due to the lack of a sustainable business model and cultural relevance in the digital media landscape.
  • The Impact of Enshittification

    The enshittification of tech has far-reaching consequences that extend beyond mere inconvenience or frustration. It undermines the potential of technology to serve as a force for good and contribute positively to society.

    Diminished Innovation

    Enshittification stifles innovation by discouraging tech companies from taking risks and exploring new ideas. The focus shifts towards short-term gains and maintaining the status quo, leading to a lack of groundbreaking advancements.

    Increased Frustration

    Users become increasingly frustrated with technology that fails to meet their expectations or provide a seamless experience. This frustration can manifest in various ways, from online rants and complaints to a general sense of apathy towards new tech products and services.

    Erosion of Trust

    Enshittification erodes trust in tech companies as users feel misled, disappointed, and taken advantage of. This erosion of trust can lead to a decline in adoption and engagement, ultimately hindering the growth and success of the tech industry.

    Addressing Enshittification

    To address the enshittification of tech, a concerted effort is required from various stakeholders, including:

    Tech Companies

    Tech companies must prioritize user experience, transparency, and ethical practices. They should invest in long-term innovation, embrace competition, and strive to create products and services that genuinely benefit users.

    Policymakers

    Policymakers can play a vital role in fostering a regulatory environment that promotes competition, innovation, and consumer protection. They can also encourage investment in research and development to drive technological advancements.

    Users

    Users have the power to demand better from tech companies. They can voice their concerns, provide feedback, and support organizations and initiatives that advocate for responsible and ethical technology practices.

    Conclusion

    The enshittification of tech is a pressing issue that requires urgent attention. By acknowledging the problem, understanding its causes and consequences, and taking collective action, we can work towards reversing this trend and creating a tech landscape that is truly beneficial to society.