Life360 Propels Growth and Brand Recognition with the Appointment of Marketing Expert Mike Zeman as Chief Marketing Officer

January 22, 2024

San Francisco, California

In a bold move to accelerate growth and elevate brand recognition, Life360, the leading family safety and location app, has appointed Mike Zeman as its new Chief Marketing Officer (CMO). With over two decades of experience in digital marketing, brand building, international expansion, and subscription-based ventures, Zeman brings a wealth of expertise to the table, poised to propel Life360’s marketing efforts to new heights.

Proven Track Record of Success

Mike Zeman joins Life360 with an impressive track record of success in the tech industry. His previous roles at renowned companies like Netflix, Google, and Square have equipped him with extensive experience in performance and product marketing, brand strategy, and global partnerships. Zeman’s transformative leadership at Square resulted in a shift in the company’s perception, transforming it from a “payments” company to an integrated ecosystem of hardware and software solutions.

Strategic Vision for Life360

Life360’s Co-Founder and Chief Executive Officer, Chris Hulls, expressed his confidence in Zeman’s ability to lead the company’s marketing initiatives. He emphasized Zeman’s proven track record and experience with subscription-based business models as key factors in raising awareness of Life360’s value proposition to its members. Hulls believes that Zeman’s expertise will be instrumental in driving Life360’s continued growth and evolution, elevating the brand, expanding its international footprint, and enhancing the overall user experience.

Zeman’s Enthusiasm for Life360

Mike Zeman expressed his excitement about joining Life360, citing his personal use of the app and his passion for its mission. As a family man with a partner, three children (including a new driver), and a puppy, Zeman understands the importance of staying connected and coordinated. He recognizes the endless opportunities for growth at Life360, particularly in areas such as international expansion, software development, hardware innovation, and more. Zeman is eager to serve the existing 58 million consumers using the app and to introduce Life360’s benefits to hundreds of millions more individuals and families who could benefit from its services.

Reporting Structure and Strategic Alignment

In his new role at Life360, Mike Zeman will report directly to Chief Operating Officer Lauren Antonoff. This strategic alignment ensures that Zeman’s vision and expertise are fully integrated into Life360’s overall growth strategy. His deep understanding of the tech industry and his ability to drive success in dynamic markets position Life360 for continued leadership in the family safety, location-sharing, and beyond.

About Life360

Life360 is a platform designed for today’s busy families, empowering them to stay closer together through enhanced communication, better awareness, and protection of their loved ones and belongings. The company’s core offering, the Life360 mobile app, is a market-leading solution for families, providing a range of features from communication tools to driving safety and location sharing. With approximately 58 million monthly active users (MAU) as of September 30, 2023, Life360 serves families in over 150 countries.

About Tile

Tile, a subsidiary of Life360, is a company dedicated to locating millions of unique items daily, granting them the power of smart location. Utilizing its superior nearby finding features and a vast community spanning over 150 countries, Tile’s cloud-based finding platform empowers individuals to locate their most valued possessions.

Conclusion

Life360’s appointment of Mike Zeman as Chief Marketing Officer marks a pivotal moment in the company’s growth trajectory. Zeman’s extensive experience, strategic vision, and passion for Life360’s mission will drive the company’s marketing efforts to new heights, enhancing brand awareness, expanding its global reach, and delivering an exceptional user experience. As Life360 continues to evolve and innovate in the family safety and location-sharing space, Zeman’s leadership will be instrumental in shaping the company’s future success.

With Zeman at the helm of Life360’s marketing initiatives, the company is poised to solidify its position as the go-to solution for families seeking peace of mind, connection, and coordination. As Life360 continues to grow and evolve, the future looks bright for this innovative company and its dedicated team.