Tyroo Technologies and Criteo Forge Alliance to Drive Commerce Media Growth in India

A Transformative Partnership Revolutionizing the Advertising Landscape

In a groundbreaking move that promises to redefine the advertising industry in India, Tyroo Technologies, a leading ad tech company, and Criteo, a global commerce media powerhouse, have joined forces to form a preferred ad reseller partnership. This strategic alliance marks a pivotal moment for both companies as they set out to revolutionize the way businesses engage with consumers in India through innovative and data-driven advertising solutions.

Key Points:

• Broadening Advertiser Reach: This partnership significantly expands the reach of Criteo’s advertising solutions to a wider spectrum of advertisers in India. Tyroo’s deep-rooted expertise in the Indian market, combined with Criteo’s cutting-edge AI technology and extensive commerce data, creates an unbeatable combination.
• Leveraging Local Expertise and Global Capabilities: Tyroo’s intimate understanding of the Indian market dynamics complements Criteo’s global capabilities, enabling advertisers to effectively target and engage consumers in India. Criteo’s AI-driven platform and vast commerce data empower advertisers with personalized and relevant advertising experiences, enhancing campaign performance.
• Enhancing Commerce Media Opportunities: India presents a vast and untapped potential for commerce media, and this partnership aims to unlock this potential by providing advertisers with a comprehensive and effective platform. Tyroo’s commitment to providing unparalleled commerce offerings in India is further strengthened by this alliance.
• Advertisers’ Access to Criteo’s Commerce Media Platform: Tyroo’s existing and prospective network of brands and agencies gain access to Criteo’s commerce media platform, enabling them to harness the power of data-driven advertising. This access opens up new avenues for advertisers to drive measurable ROI and enhance their advertising effectiveness.
• Exclusive Focus on India: This strategic partnership is exclusively tailored to the Indian market, recognizing the unique opportunities and challenges it presents. Tyroo’s specialized commerce offerings are further consolidated through this alliance, benefiting advertisers with an improved platform experience and measurable results.

Executive Quotes:

Julian Timmerman, Director, Global Services Partnerships, Criteo:

“This partnership allows a broader range of advertisers in India to leverage Tyroo’s local market expertise alongside Criteo’s AI technology and large-scale commerce data.”

Akshay Mathur, CRO, Tyroo Technologies:

“Our partnership with Criteo marks a strategic move to offer our advertisers in India access to their commerce media platform, strengthening our commitment to providing unparalleled commerce offerings in the region.”

Conclusion:

The partnership between Tyroo Technologies and Criteo marks a pivotal moment in the evolution of commerce media in India. By combining their strengths, Tyroo’s local market expertise, and Criteo’s global capabilities, this alliance is poised to drive growth and innovation in the Indian advertising industry. Advertisers stand to benefit from enhanced platform experiences, measurable ROI, and the ability to effectively reach and engage consumers in India. This partnership sets the stage for a transformative journey in the Indian advertising landscape.