Hyundai Unveils a Daring Campaign for the All-New Santa Fe SUV: Unleashing Adventure and Joy
Embracing Everyday Adventures with the Santa Fe
In a world where the mundane often overshadows the joy of life’s adventures, Hyundai Motor America presents a refreshing perspective with its captivating campaign for the all-new Santa Fe SUV. This dynamic vehicle, boasting rugged capabilities and innovative technologies, is showcased in a cinematic journey that captures the essence of exploration and family bonding.
Angela Zepeda, Hyundai Motor America’s chief marketing officer, eloquently captures the spirit of the campaign: “With the all-new Santa Fe, we aim to bring joy to every customer journey, no matter where their adventure takes them. This SUV is designed for rugged adventures, equipped with smart innovations and convenient technologies. We’re excited to unveil our advertising campaign featuring a Viking family, which we believe will resonate with viewers during football’s championship weekend.”
A Visual Spectacle: “VIKINGS” Unveils the Santa Fe’s Rugged Charm
In a bid to effectively convey the Santa Fe’s boundless capabilities, Hyundai embarked on a creative journey with its “VIKINGS” campaign. This visually stunning narrative showcases the SUV’s rugged design amidst breathtaking natural landscapes and challenging terrains. The ad captivates viewers with its cinematic grandeur, highlighting the Santa Fe’s ability to navigate any adventure, both big and small. The iconic Heart track, “Barracuda,” serves as an epic soundtrack, perfectly complementing the ad’s dynamic visuals.
Unveiling the Santa Fe’s Technological Prowess
The 60-second ad, set to air during championship games, marks the first national advertising for the 2024 Santa Fe. Following its initial U.S. reveal at the LA Auto Show in November 2023, the Santa Fe’s campaign will continue with 60-, 30-, and 15-second spots throughout the year. These ads will grace various sporting events and will be visible across multiple broadcast, radio, social, and digital media platforms.
The 15-second ads will delve into the Santa Fe’s impressive features, including its HTRAC all-wheel drive, class-leading rear cargo space, dual wireless charging, panoramic display, third-row seating, tailgate, and towing capabilities. Hyundai will also introduce its Hybrid and XRT models in April, further expanding the Santa Fe’s appeal.
Creative Masterminds Behind the Campaign
The Santa Fe’s marketing campaign is a collaborative effort involving renowned creative talents. Oscar-nominated film and TV commercial directors Will Speck and Josh Gordon, renowned for their GEICO Cavemen commercials, helmed the production of the captivating “VIKINGS” ad. Up-and-coming director Nicolas Gordon, known for his Cannes-shortlisted work, directed the social campaign. The award-winning production company, Furlined, brought the creative vision to life.
Hyundai’s Commitment to Progress and Innovation
Hyundai Motor America remains committed to offering U.S. consumers a diverse range of technology-rich cars, SUVs, and electrified vehicles. This commitment aligns with Hyundai Motor Company’s “Progress for Humanity” vision. Hyundai’s operations in the U.S. include its North American headquarters in California, the Hyundai Motor Manufacturing Alabama assembly plant, and several cutting-edge R&D facilities. These operations, combined with Hyundai’s dealer network, significantly contribute to the U.S. economy.
Hyundai invites the public to explore the all-new Santa Fe and its capabilities at www.hyundainews.com. The company’s social media presence on Twitter, YouTube, Facebook, Instagram, LinkedIn, and TikTok provides further insights into its latest products and initiatives.