Driving Authentic Affinity with LGBTQ+ Consumers in Two Thousand Twenty-Four

Let’s be real, the marketing world in two thousand twenty-four is, to put it lightly, a rollercoaster. Economic uncertainty has everyone clutching their wallets tighter than usual, putting the pressure on marketing teams to prove their worth and deliver that sweet, sweet ROI. Performance marketing is all the rage, with everyone chasing those immediate results like a dog after a squirrel. But here’s the thing: in this mad dash for short-term wins, are we forgetting about the long game? The power of building genuine brand loyalty?

The LGBTQ+ Market: An Opportunity, Not an Afterthought

You might have heard whispers (or, let’s be honest, full-blown headlines) about brands hitting the brakes on LGBTQ+ marketing initiatives. It’s easy to see why some might be tempted to jump on that bandwagon, especially when the economy is doing its best impression of a rollercoaster on a caffeine bender. But hold your horses, folks! Nielsen research throws some serious shade on that approach, showing that LGBTQ+ consumers are more than ready to stan brands that “get it” and demonstrate genuine allyship. We’re talking about a community with a strong sense of loyalty, eager to support businesses that align with their values. This isn’t just about ticking a box; it’s about tapping into a powerful and influential consumer group.

Session One: Building Brands That Resonate, Not Just Transact

Our first guest speaker, Stacie deArmas, SVP of Diverse Insights & Initiatives at Nielsen, is here to spill the tea on why building genuine connections with LGBTQ+ audiences is crucial for long-term brand success. Stacie is a total boss when it comes to understanding the nuances of diverse consumer markets, and she’s bringing her A-game to this webinar.

Beyond the Numbers: The Power of Human Connection

Sure, we all love a good spreadsheet filled with impressive sales figures. But what happens when we look beyond those immediate metrics? Stacie will dive deep into the long-term value of building authentic relationships with LGBTQ+ consumers. Think of it this way: would you rather have a one-night stand with a customer or a long-term, committed relationship built on trust and shared values? Yeah, we thought so.

Authenticity: It’s Not Just for Pride Month, Honey

Let’s be real, slapping a rainbow on your logo every June isn’t gonna cut it anymore. Stacie will break down why genuine allyship means showing up for the LGBTQ+ community year-round, not just when it’s trendy or convenient. We’re talking about walking the walk, not just talking the talk. It’s about integrating inclusivity into the very fabric of your brand, from your internal policies to your marketing campaigns.

Building Trust: The Foundation of Loyalty

Remember that warm and fuzzy feeling you get when you know a brand truly has your back? That’s the power of trust, baby! Stacie will highlight how authentic brand actions can lead to increased trust, positive brand perception, and ultimately, fierce loyalty within the LGBTQ+ community. Because let’s face it, when you feel seen and valued, you’re more likely to stick around and shout about it from the rooftops.

Case Studies: Proof is in the Rainbow Pudding

We all love a good success story, right? Stacie will be serving up some piping hot case studies showcasing brands that are absolutely killing it when it comes to building strong, authentic relationships with LGBTQ+ consumers. Get ready to be inspired by campaigns and initiatives that go beyond performative allyship and truly move the needle.

Driving Authentic Affinity with LGBTQ+ Consumers in Two Thousand Twenty-Four

Let’s be real, the marketing world in two thousand twenty-four is, to put it lightly, a rollercoaster. Economic uncertainty has everyone clutching their wallets tighter than usual, putting the pressure on marketing teams to prove their worth and deliver that sweet, sweet ROI. Performance marketing is all the rage, with everyone chasing those immediate results like a dog after a squirrel. But here’s the thing: in this mad dash for short-term wins, are we forgetting about the long game? The power of building genuine brand loyalty?

The LGBTQ+ Market: An Opportunity, Not an Afterthought

You might have heard whispers (or, let’s be honest, full-blown headlines) about brands hitting the brakes on LGBTQ+ marketing initiatives. It’s easy to see why some might be tempted to jump on that bandwagon, especially when the economy is doing its best impression of a rollercoaster on a caffeine bender. But hold your horses, folks! Nielsen research throws some serious shade on that approach, showing that LGBTQ+ consumers are more than ready to stan brands that “get it” and demonstrate genuine allyship. We’re talking about a community with a strong sense of loyalty, eager to support businesses that align with their values. This isn’t just about ticking a box; it’s about tapping into a powerful and influential consumer group.

Session One: Building Brands That Resonate, Not Just Transact

Our first guest speaker, Stacie deArmas, SVP of Diverse Insights & Initiatives at Nielsen, is here to spill the tea on why building genuine connections with LGBTQ+ audiences is crucial for long-term brand success. Stacie is a total boss when it comes to understanding the nuances of diverse consumer markets, and she’s bringing her A-game to this webinar.

Beyond the Numbers: The Power of Human Connection

Sure, we all love a good spreadsheet filled with impressive sales figures. But what happens when we look beyond those immediate metrics? Stacie will dive deep into the long-term value of building authentic relationships with LGBTQ+ consumers. Think of it this way: would you rather have a one-night stand with a customer or a long-term, committed relationship built on trust and shared values? Yeah, we thought so.

Authenticity: It’s Not Just for Pride Month, Honey

Let’s be real, slapping a rainbow on your logo every June isn’t gonna cut it anymore. Stacie will break down why genuine allyship means showing up for the LGBTQ+ community year-round, not just when it’s trendy or convenient. We’re talking about walking the walk, not just talking the talk. It’s about integrating inclusivity into the very fabric of your brand, from your internal policies to your marketing campaigns.

Building Trust: The Foundation of Loyalty

Remember that warm and fuzzy feeling you get when you know a brand truly has your back? That’s the power of trust, baby! Stacie will highlight how authentic brand actions can lead to increased trust, positive brand perception, and ultimately, fierce loyalty within the LGBTQ+ community. Because let’s face it, when you feel seen and valued, you’re more likely to stick around and shout about it from the rooftops.

Case Studies: Proof is in the Rainbow Pudding

We all love a good success story, right? Stacie will be serving up some piping hot case studies showcasing brands that are absolutely killing it when it comes to building strong, authentic relationships with LGBTQ+ consumers. Get ready to be inspired by campaigns and initiatives that go beyond performative allyship and truly move the needle.

Session Two: Decoding the LGBTQ+ Consumer: Insights from GLAAD

Hold onto your hats, folks, because our next speaker is a rockstar in the world of LGBTQ+ research and advocacy. Megan Townsend, Senior Director of Entertainment Research & Analysis at GLAAD, is here to drop some serious knowledge bombs about understanding and connecting with this diverse and influential consumer base.

Beyond the Stereotypes: Embracing Intersectionality

Let’s ditch those tired old stereotypes, shall we? Megan will school us on the importance of recognizing the beautiful tapestry of intersectionality within the LGBTQ+ community. We’re talking about understanding how factors like race, ethnicity, gender identity, and lived experiences shape individual perspectives and consumer behaviors.

GLAAD’s Data Deep Dive: Unveiling Insights and Trends

Get ready for some juicy data, folks! Megan will be sharing fresh insights from GLAAD’s latest research on LGBTQ+ representation, media consumption habits, and yes, even brand preferences. Consider this your cheat sheet to understanding what makes this community tick (and click that “buy” button).

Actionable Advice: Equipping Brands for Success

Hold on tight, because Megan is about to hand you the keys to the kingdom! Well, not literally, but she will be sharing practical tools, resources, and best practices to help brands develop marketing campaigns that resonate authentically with LGBTQ+ audiences. We’re talking about concrete steps you can take to elevate your brand’s inclusivity game from basic to brilliant.

Navigating the Nuances: Dos and Don’ts of LGBTQ+ Marketing

We’ve all seen those cringe-worthy marketing fails that make you want to crawl under a rock. Megan will be our guide through the potential pitfalls of LGBTQ+ marketing, highlighting common mistakes and offering sage advice on how to avoid them. Think of it as a crash course in sensitivity and cultural awareness, ensuring your brand stays on the right side of history (and the internet).

Let’s Get Real: Q&A Session

Alright, folks, it’s time to pick those brilliant brains! This is your chance to grill our esteemed speakers, Stacie and Megan, with all your burning questions about LGBTQ+ marketing. No question is too big or too small. Let’s get those creative juices flowing and spark some insightful discussions that will help us all become more informed and effective marketers.

The Takeaway: From Performative to Purposeful Allyship

This webinar isn’t just about checking boxes or hopping on trends. It’s a call to action for brands to ditch the performative allyship and embrace a genuine commitment to the LGBTQ+ community. We’re talking about investing in long-term relationships, actively listening to diverse voices, and continuously educating ourselves on the ever-evolving landscape of LGBTQ+ experiences. Let’s work together to create a more inclusive and equitable marketing world, one authentic campaign at a time.

Beyond the Webinar: Resources to Fuel Your Journey

Don’t worry, we’re not leaving you hanging! After the webinar, you’ll have access to a treasure trove of valuable resources, including:

• Presentation slides packed with insights and data.
• Links to GLAAD’s website and other relevant LGBTQ+ organizations.
• Contact information for our amazing speakers, in case you didn’t get enough of their brilliance during the Q&A.

So, what are you waiting for? Register for the webinar today and let’s get to work on building brands that resonate, connect, and inspire lasting change!