Verkada Reinforces its Growth Trajectory with Strategic Investments in Marketing Leadership
A New Era of Innovation and Expansion for the Enterprise Security Leader
Mountain View, CA – February 28, 2024 – Verkada, the leading provider of cloud-managed enterprise building security and management solutions, today announced significant investments in its go-to-market function, underscoring the company’s commitment to continued growth and innovation. These investments include the appointment of three seasoned marketing leaders: Richard Rogers as Head of Global Demand Gen and Field Marketing, Priyanka Srinivasan as Head of Product Marketing, and Adee McAninch as Head of Global Channel Marketing.
Verkada’s Position in the Market
Verkada has established itself as a dominant force in the enterprise security and management landscape. With over 20,000 customers worldwide, the company’s cloud-based solutions empower organizations to seamlessly manage their physical security infrastructure. Verkada’s commitment to innovation and customer-centricity has fueled its rapid growth, making it a trusted partner for businesses seeking advanced security and management capabilities.
New Investments in Go-to-Market Function
Recognizing the importance of a robust marketing function in driving growth and expanding market reach, Verkada is making strategic investments to enhance its go-to-market capabilities. These investments aim to strengthen customer and partner relationships, accelerate product adoption, and fuel continued growth.
Appointment of New Marketing Leaders
Verkada’s investment in marketing leadership reflects the company’s commitment to attracting top talent and fostering a culture of innovation. The newly appointed marketing leaders bring a wealth of experience and expertise to their respective roles, positioning Verkada for continued success.
Richard Rogers – Head of Global Demand Gen and Field Marketing
Richard Rogers joins Verkada with over 25 years of international leadership experience in the technology industry. He has held key positions at leading companies such as AWS, Palo Alto Networks, SAP, Oracle, Veritas, and Symantec. Rogers’ proven track record in leading startup marketing globally and his deep understanding of the enterprise security market make him a valuable addition to Verkada’s leadership team.
Priyanka Srinivasan – Head of Product Marketing
Priyanka Srinivasan brings over 15 years of experience in driving growth and innovation in marketing to Verkada. Her previous roles at Qualia, Gainsight, and Twitter have equipped her with a strong understanding of customer and partner marketing. Srinivasan’s expertise in product positioning, messaging, and go-to-market strategies will be instrumental in driving Verkada’s product adoption and market penetration.
Adee McAninch – Head of Global Channel Marketing
Adee McAninch joins Verkada with 23 years of experience in the technology industry, primarily in the startup space. Her expertise in sales leadership, product marketing, and channel operations has earned her recognition as a CRN Woman of the Channel for the past 10 years. McAninch’s proven ability to reimagine and revitalize partner ecosystems, as demonstrated during her tenure at Veeam Software, will be crucial in expanding Verkada’s channel reach and driving partner success.
Strategic Significance of These Appointments
The appointment of these experienced marketing leaders marks a significant milestone for Verkada. Their collective expertise and proven track records will play a pivotal role in achieving the company’s strategic objectives.
Strengthening Verkada’s Marketing Team
The addition of Rogers, Srinivasan, and McAninch to Verkada’s marketing team significantly bolsters its capabilities. Their deep understanding of the enterprise security market, combined with their experience in leading high-performing marketing teams, will enable Verkada to capture growth opportunities and expand its market reach.
Alignment with Verkada’s Growth Plans
These investments align perfectly with Verkada’s ambitious growth plans. The company is committed to expanding its product offering, reaching new customers globally, and enhancing its customer and partner relationships. The new marketing leaders will play key roles in driving this growth and achieving Verkada’s strategic objectives.
Recent Milestones and Initiatives
Verkada’s commitment to growth and innovation is evident in its recent milestones and initiatives.
Growth in Marketing Team
Verkada’s marketing team has experienced remarkable growth in the past two years, expanding by 69%. This investment in human capital reflects the company’s dedication to building a world-class marketing organization capable of supporting its ambitious growth plans.
New Programs and Initiatives
Verkada has launched several new programs and initiatives to enhance customer and partner engagement and drive continued growth. Notable among these are the inaugural user conference, VerkadaOne, and the reimagined Partner Program.
VerkadaOne and Partner Program Updates
VerkadaOne 2024 promises to be an even more immersive and informative event, with new sessions, renowned speakers, and ample networking opportunities. The reimagined Partner Program offers improved benefits, incentives, and support to Verkada’s partners, fostering a mutually beneficial and collaborative ecosystem.
Conclusion
Verkada’s strategic investments in marketing leadership, coupled with its recent milestones and initiatives, underscore the company’s unwavering commitment to growth and innovation. The appointment of experienced marketing leaders, the expansion of the marketing team, and the launch of new programs and initiatives position Verkada for continued success in the rapidly evolving security and management landscape. As the company continues to deliver best-in-class solutions to its customers worldwide, Verkada is poised to maintain its leadership position and drive the industry forward.