# Warner Bros. Discovery Launches Olli First-Party Data Platform

## Overview

Get ready to revolutionize the world of TV and video advertising, folks! Warner Bros. Discovery (WBD) has just dropped Olli, a game-changing first-party data solution that’s gonna shake things up. With Olli at the helm, you can kiss goodbye to the old ways of buying, selling, and measuring your ads.

## Features and Functionality

Think of Olli as your ultimate advertising sidekick, jam-packed with features that will make your life easier:

– **Data and Identity:** Meet your new besties—an audience graph with a whopping 100 million households and 700 million devices. That’s a whole lotta potential customers at your fingertips!
– **Activation and Automation:** Targeting and executing your ads just got a whole lot smoother. Olli’s got your back with its enhanced capabilities.
– **Insights and Measurement:** Want proof that your ads are working their magic? Olli’s got you covered with its proven efficacy and attribution analysis. No more guessing games!

Introducing Olli: Warner Bros. Discovery’s Revolutionary First-Party Data Platform

Overview

Warner Bros. Discovery (WBD) has unveiled Olli, a game-changer in the advertising landscape. This first-party data solution is poised to reshape how TV and video advertising is bought, sold, and measured.

Features and Functionality

Olli boasts an impressive suite of features:

• Data and Identity: An extensive audience graph connecting 100 million households and 700 million devices.
• Activation and Automation: Enhanced targeting and execution capabilities to streamline campaigns.
• Insights and Measurement: Proven efficacy and attribution analysis to demonstrate campaign impact.

Benefits for Marketers

Olli empowers marketers by offering:

• A unified platform for planning, activating, and measuring campaigns.
• Access to a vast inventory across digital and traditional channels.
• Optimized reach and frequency based on viewer preferences.
• Precise targeting through granular segmentation and audience insights.
• Robust measurement tools to prove campaign effectiveness.

Early Adoption and Market Impact

IPG/Media Brands has already jumped on board, testing Olli in Q3. Its launch coincides with the upcoming upfronts, where WBD will showcase its offerings on May 15.

Company Statement

Ryan Gould, WBD’s head of digital ad sales, hailed Olli’s transformative nature: “With Olli and Data-Driven Video, we’re revolutionizing media strategies. Our goal is to connect brands and audiences seamlessly across our vast digital and traditional platforms.”

Conclusion

Olli is a testament to WBD’s commitment to innovation in the evolving media landscape. By leveraging first-party data and advanced technology, Olli empowers marketers to optimize their campaigns and achieve greater precision and impact. As the advertising landscape continues to evolve, Olli is poised to play a pivotal role in shaping its future.