4Labs Digital Emerges as a Trailblazing Web3 Digital Marketing Agency
NEW YORK, 2024 – Today marks a pivotal moment in the digital asset industry’s marketing landscape as 4Labs Digital proudly announces its grand debut as an independent Web3 digital marketing agency. This spinoff from Wachsman, a renowned global strategic communications agency, is led by Jay Cassano, a seasoned industry expert with over a decade of experience in the sector.
4Labs Digital, having honed its expertise during a successful incubation period with Wachsman, is now poised to spread its wings and expand its services independently. While maintaining a collaborative relationship with its parent company, the new agency will focus on providing a tailored suite of digital marketing solutions specifically catering to the burgeoning Web3 sector.
A Leader in Web3 Digital Marketing
Jay Cassano, Chief Executive Officer of 4Labs Digital, asserts, “The launch of 4Labs Digital is a pivotal step in addressing the surging demand for specialized digital marketing services within Web3. As the industry witnesses an influx of institutional and retail investments, the need for marketing experts with a deep understanding of the sector is paramount. With my extensive experience and our team of crypto-native marketers, we are ideally positioned to meet the unique needs of clients that traditional marketing firms struggle to support.”
Benton Yaun, Chief Strategy Officer of 4Labs Digital and former Director of Digital at Wachsman, shares his enthusiasm, “4Labs Digital is dedicated to serving the diverse needs of both emerging startups and established Web3 companies. As a social-first agency, we excel in product marketing, community management, video and graphic design, as well as paid media and performance marketing. Our mission is to bridge the gap between innovation and market visibility, ensuring that our clients shine brightly in this dynamic environment.”
A Testament to Wachsman’s Innovative Spirit
David Wachsman, CEO of Wachsman, expresses his gratitude to the 4Labs team for their contributions and extends his heartfelt congratulations: “I want to express my sincere thanks to Jay and the 4Labs team for their valuable time at Wachsman. I wholeheartedly congratulate them as they embark on this exciting new chapter. Wachsman prides itself on being a platform that fosters new and groundbreaking services that empower companies to communicate effectively. I have unwavering confidence that 4Labs will play a pivotal role in driving growth in Web3 and other disruptive technologies.”
Since its inception in 2015, Wachsman has undergone a remarkable transformation from a solo venture to a global organization. Today, its workforce of approximately 150 employees, spread across multiple international locations on three continents, plays a crucial role in supporting leading pioneers in finance and technology.
About 4Labs Digital
4Labs Digital is a digital marketing agency committed to delivering tangible impact for its clients by prioritizing audience loyalty in every aspect of its work. Founded by award-winning journalist Jay Cassano, 4Labs combines exceptional content creation with data-driven strategies to achieve measurable results. With its debut in 2024, 4Labs Digital boasts a team of 24 experts spanning four continents, providing a global presence that uniquely positions the agency to serve companies worldwide in the rapidly evolving Web3 industry. Visit www.4labsdigital.com for more information.
About Wachsman
Established in 2015, Wachsman has emerged as a leading global strategy and communications firm, providing expert guidance to the next generation of companies in Web3, disruptive technologies, fintech, and venture capital. With offices strategically located across the world in New York, Los Angeles, Washington, D.C, London, Dublin, Switzerland, and Singapore, Wachsman has earned a reputation as a trusted advisor to some of the world’s most innovative companies. For more information, visit www.wachsman.com.
4Labs Digital: Where Innovation Meets Marketing Excellence