Wrike Welcomes Christine Royston as Chief Marketing Officer
Big news in the world of work management software! Wrike, a leading platform for teams looking to streamline their workflows and boost productivity, just announced the appointment of Christine Royston as their new Chief Marketing Officer. This move, announced via Business Wire press release on June fourth, twenty-twenty-four, signals Wrike’s commitment to a customer-centric approach and ambitious growth plans.
Get Ready to “Wrike” It Down: Excitement Builds Around New CMO
Thomas Scott, the big cheese (we mean CEO) at Wrike, didn’t hold back his excitement about bringing Royston on board. He emphasized her killer track record in scaling global marketing efforts, building high-performing teams, and, of course, crushing demand generation. He sees her as a total rockstar who will be a key strategic partner, a fierce advocate for customers, and an awesome mentor for the marketing squad.
I am thrilled to welcome Christine to Wrike. Her extensive experience and proven leadership in driving growth for global technology companies, particularly in the B2B SaaS space, make her the ideal person to lead our marketing efforts.
Royston, not one to be outdone, expressed her own enthusiasm about taking the helm of Wrike’s marketing team. She’s particularly stoked about the role connected workflows will play in shaping the future of work (and let’s be real, who isn’t?). She’s all in on driving Wrike’s growth and making sure customers are totally stoked about their experience.
I am incredibly excited to join Wrike at such a pivotal time in the company’s journey. Wrike’s mission to empower teams to focus on their most impactful work resonates deeply with me, and I am eager to work alongside this talented team to further solidify Wrike’s position as a leader in the work management space.
Royston: A Marketing Maven with a Midas Touch
Let’s just say, Royston isn’t some newbie fresh out of marketing school. We’re talking over two decades of experience in the B2B enterprise marketing world. This lady knows her stuff! Before joining the Wrike crew, she was killin’ it as the VP and Global Head of Marketing at Udemy Business. During her time there, she helped skyrocket their ARR from a cool $100 million to a jaw-dropping $450 million-plus.
Oh, and did we mention she led the team through a successful IPO, a total brand makeover, and a laser-focus on their B2B segment? Yeah, she’s kind of a big deal.
From Bitly to Wrike: A Trail of Marketing Triumphs
But wait, there’s more! Royston’s impressive resume doesn’t stop there. Before conquering the world of online learning, she worked her magic at Bitly as their VP and Head of Marketing. She totally revamped their marketing and communication teams (talk about a makeover!) and even launched self-service SaaS plans that had everyone clicking for joy.
And hold onto your hats, folks, because this marketing maven also held senior leadership roles at some of the biggest names in tech, including Dropbox, Imperva, and Salesforce. Basically, Royston is like the Beyoncé of B2B marketing– she woke up like this! (Flawless, that is.)
Wrike’s Winning Formula: Solving Real-World Work Woes
So, why is Wrike making such a big deal about their new CMO and her impressive track record? Well, it all comes down to the ever-changing landscape of work and the challenges businesses face. Get this: a whopping forty-two percent of business leaders are, like, totally stressed about their teams being on the same page and actually achieving those big-picture goals.
That’s where Wrike swoops in to save the day (and your sanity)! They’re not just another to-do list app; they’re all about providing a powerful platform to wrangle even the most complex workflows and turn collaboration into a well-oiled machine. Wrike’s mission? To help teams ditch the chaos and focus on the work that truly moves the needle.
Ready to Unleash Your Team’s Potential?
Want to learn more about Christine Royston and her vision for the future of work management with Wrike? Of course you do! Head over to the Wrike blog (like, right now!) to dive into all the juicy details:
https://www.wrike.com/blog/new-chief-marketing-officer
About Wrike: Where Work Gets Real (and Really Productive)
Wrike is the ultimate work management platform for teams who are tired of the daily grind and ready to achieve peak productivity. Say goodbye to siloed communication, missed deadlines, and that constant feeling of “Wait, what are we supposed to be doing again?”.
Here’s what makes Wrike so awesome:
- Kisses Complexity Goodbye: Wrike simplifies even the most complicated projects, so you can spend less time stressing and more time getting stuff done.
- Productivity Powerhouse: From task management to time tracking, Wrike’s got all the tools you need to supercharge your team’s efficiency.
- Laser Focus on What Matters: Wrike helps you prioritize the tasks that truly make a difference, so you can stop sweating the small stuff and focus on the big wins.
Over 20,000 happy customers (and counting!) trust Wrike to power their teams and achieve their goals. We’re talking big names like The Estée Lauder Companies, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co. Basically, Wrike is the real deal.
Want to join the Wrike revolution? Visit their website at www.wrike.com and get ready to experience the future of work management.
Get in Touch
Media Contact: Jessica Garcia, Senior Manager, Communications
Email: [email protected]
Business Wire: Spreading the Wrike News
For the official press release and all the nitty-gritty details, check out the Business Wire announcement here:
https://www.businesswire.com/news/home/20240604417831/en/