Selema Masekela Appointed Chief of Sports Culture for the X Games
Overview
In anticipation of the commencement of the 2024 X Games winter event in Aspen, Selema Masekela has been named the brand’s inaugural “Chief of Sports Culture.” This three-year agreement, orchestrated by the new X Games proprietor, MSP Sports Capital, marks Masekela’s return to the X Games broadcasting team while simultaneously expanding his responsibilities to encompass creative advisory, production, and mentorship roles.
Masekela’s Role as Chief of Sports Culture
As the X Games Chief of Sports Culture, Masekela will assume a multifaceted role that includes guiding the cultural vision for the sport and lifestyle components of the X Games brand, mentoring emerging talent, offering counsel on athlete development through production, and serving as the public face of the X Games brand.
Masekela’s Background
Masekela’s illustrious career in the sports and entertainment industry spans decades. He began his journey as an intern at TransWorld before securing his first position with the X Games as a snowboard sideline reporter in 1999. Masekela’s exceptional talent and charisma propelled him to become the host of the X Games for 13 consecutive years, cementing his status as an iconic figure in the world of action sports. In 2012, Masekela departed from the X Games to join Red Bull Media as the lead host for both sports and music programming. During his tenure at Red Bull Media, Masekela also created the Emmy Award-nominated series “VICE World of Sports.”
Following the acquisition of the X Games by MSP Sports Capital from Disney and ESPN in 2022, Masekela has resumed his on-air coverage with the brand. His return to the X Games fold has been met with great anticipation and excitement from both fans and industry professionals alike.
Industry Recognition
Masekela’s outstanding contributions to the sports and entertainment industry have been widely recognized and celebrated. He is a respected figure in the skateboarding and action sports communities, and his influence extends beyond sports, encompassing fashion, music, and art. Masekela’s ability to seamlessly navigate these diverse fields and identify their intersections has solidified his reputation as a true trailblazer.
Masekela’s Vision for the X Games
Masekela’s appointment as Chief of Sports Culture signals a new era for the X Games. He envisions a brand that embodies the essence of innovation and change, where athletes are empowered to excel and showcase their extraordinary talents. Masekela’s primary objective for the upcoming X Games is to create a captivating and unforgettable broadcast experience that leaves viewers yearning for more.
Conclusion
The X Games, under the leadership of Selema Masekela as Chief of Sports Culture, is poised for a resurgence. Masekela’s extensive experience, coupled with his unwavering commitment to excellence, promises to elevate the X Games brand and establish it as a preeminent platform for athlete growth and innovation.