Zafferano America Appoints Gabriella Vivaldi as Director of Marketing
NEW YORK (February 2024) – Zafferano America, known for its stunning collection of cordless lighting, handmade tableware, and vibrantly colored glassware, is thrilled to announce the appointment of Gabriella Vivaldi as Director of Marketing. This appointment is effective immediately, because, you know, who wants to wait around?
Vivaldi’s Extensive Experience to Drive Zafferano’s North American Expansion
Gabriella Vivaldi? Yeah, she’s kind of a big deal. With a killer track record in luxury Italian design, Vivaldi brings a ton of experience and a strategic vision to Zafferano America. Think of her as the conductor of a really stylish orchestra. Here’s what she’ll be up to:
Strategic Marketing Leadership
Vivaldi will be all over developing and running those big-picture marketing strategies for Zafferano America. We’re talking about making sure everyone knows about the brand from coast to coast. Because, let’s be real, everyone deserves a little Italian elegance in their lives, right?
Showroom Activation and Brand Experience
Remember that flagship New York City showroom at Varick Street? That’s Vivaldi’s playground now. She’s in charge of all the cool marketing stuff happening there. We’re talking about crafting those unforgettable customer experiences, throwing amazing events, and turning that showroom into a shining beacon of the Zafferano brand.
Strategic Partnerships and Event Management
Vivaldi’s got a knack for spotting the perfect partnership, the kind that makes everyone wonder, “Why didn’t I think of that?” She’ll be busy building relationships to get Zafferano’s name out there in all the right places. And hold on to your hats because she’ll also be masterminding those epic on- and off-site events that have everyone in the design world buzzing.
Global Alignment and Collaboration
Think of Zafferano as a family, a really stylish, design-savvy family. Vivaldi will be the one making sure everyone is on the same page, working closely with the big bosses at Zafferano SRL in Italy. You know, keeping that Italian charm consistent across the globe.
A Proven Leader with a Passion for Italian Design
Gabriella Vivaldi isn’t just some random hire, you guys. This woman knows her stuff. She comes to Zafferano America straight from Moroso, those furniture gurus, where she was their Marketing Manager extraordinaire. And let’s just say, she crushed it.
At Moroso, Vivaldi was like a marketing ninja, navigating the US and South American markets with ease. She even played a major role in launching their swanky Madison Avenue showroom in New York City. Talk about knowing how to make an entrance.
And hold up, there’s more! Vivaldi is also a board member of the super cool Soho Design District, a non-profit she’s been rocking since 2017. She’s been the mastermind behind their digital and social media marketing strategies. This woman clearly doesn’t sleep.
Building on a Foundation of Success
Barrett Gross, the President and CEO of Zafferano America, is basically doing a happy dance about Vivaldi joining the team. “Gabriella’s arrival is like the start of an amazing new season for Zafferano America,” says Gross. “She just gets Italian design, you know? And her marketing skills? Off the charts. She’s the perfect person to lead our brand’s growth in North America. Seriously, we’ve already seen how awesome she is. Her marketing ideas are next-level, and they’re going to take us even further than we imagined.”
About Zafferano America:
Zafferano America, the American cousin of Zafferano SRL in Italy, is the place to go for all things gorgeous lighting, handcrafted tableware, and that colorful glassware you can’t stop staring at. These guys are all about quality, innovative designs that blow your mind, and an elegance that never goes out of style. Trust us, Zafferano products can make any space, from your tiny apartment to a fancy restaurant, look like a million bucks.