Sports Illustrated: A Farewell to an American Icon

A Personal Journey: Layoffs and Identity Theft

In the twilight of Sports Illustrated (SI), a poignant reflection hangs heavy in the air. John Walters, a former SI writer, delves into the profound impact the magazine has had on sports journalism, American culture, and the personal lives of its staff. As SI faces its final days, Walters explores the profound sense of loss and identity crisis experienced by those who have dedicated their lives to the publication.

Walters begins his narrative with a personal anecdote from 2001, a call informing him of his layoff from SI while attending a colleague’s wedding. This experience, he reveals, left him feeling adrift and questioning his identity beyond his association with the magazine. Fast-forward to 2023, SI is undergoing a massive layoff, leaving its current staff facing the same uncertain fate. Walters emphasizes that for many former SI staffers, the loss of their jobs is not just unemployment but also a profound loss of identity.

The Role of SI in American Sports and Journalism

Walters highlights the significant role SI has played in American sports and journalism since its launch in 1954. He notes that while sports existed before SI, the magazine revolutionized the way sports were covered and consumed. SI aimed to be both a passionate advocate for sports and a critical observer, chronicling the evolution of sports while maintaining a conscience and a commitment to objective reporting.

A Shared Passion: Growing Up with SI

Walters describes the shared experience of many SI staffers, who grew up as avid readers of the magazine. They eagerly awaited the arrival of each new issue, savored the clever writing, and adorned their rooms with SI covers and photos. This deep connection to SI, he argues, fostered a sense of camaraderie and a shared passion among its staff members.

The Thrill of Being Part of the Team

Walters recalls the thrill of joining the SI staff, the excitement of receiving assignments, and the satisfaction of earning a coveted byline. He emphasizes the competitive nature of the magazine, with young reporters vying for limited space in the print edition. The gatekeeper for young reporters in those days was Myra Gelband, who oversaw the “advance text” section of the magazine, providing opportunities for aspiring writers to showcase their talents.

The End of an Era: Layoffs, Downsizing, and the Impending Demise

Walters chronicles the gradual decline of SI, marked by layoffs, downsizing, and changes in ownership. He notes the sale of SI from Time Inc. to Meredith Corporation in 2018, followed by its acquisition by Authentic Brands Group, which led to further downsizing and public humiliation. The latest news of mass layoffs has left the remaining SI employees in a state of uncertainty and limbo.

Reflecting on SI’s Legacy

Walters reflects on the legacy of SI, acknowledging the outpouring of encomia, post-mortems, and loving memories shared by former staff members and readers alike. He acknowledges that while not the entire SI staff was laid off, the impending closure of the magazine feels like the end of an era for sports journalism.

A Line from The Sun Also Rises

Walters concludes his piece by sharing a conversation with former SI senior writer Austin Murphy, who likened the demise of SI to a line from Ernest Hemingway’s The Sun Also Rises: “Someone asked one of the characters—I can’t remember whom (Mike)—how he went bankrupt,” Austin said. “He answered, ‘Two ways. Gradually, and then suddenly.'” Walters suggests that this line aptly captures the gradual decline and sudden collapse of Sports Illustrated.

Conclusion

As Sports Illustrated faces its final days, John Walters eloquently captures the profound sense of loss and identity crisis experienced by its staff members. He reflects on the magazine’s significant contributions to sports journalism, American culture, and the lives of those who dedicated their careers to it. Walters’ personal narrative and insights offer a poignant tribute to a publication that has left an indelible mark on the world of sports and journalism.