Goldgroup Mining Taps Machai Capital for C$200,000 Digital Marketing Campaign Through January 2026

Vancouver, BC – October 14, 2025 – Goldgroup Mining Inc. (TSXV: GGA) (OTCQX: GGAZF) (“Goldgroup” or the “Company”) has announced a strategic partnership with Machai Capital Inc. (“Machai”), a specialized marketing, advertising, and public awareness firm. This engagement, subject to regulatory approval from the TSX Venture Exchange (TSX.V), involves a comprehensive digital marketing campaign designed to significantly enhance Goldgroup’s corporate visibility and investor engagement. The campaign, commencing immediately, will run through January 14, 2026, with a budget of C$200,000 plus applicable taxes.

Machai Capital, known for its expertise in the metals & mining, technology, and special situations sectors, will leverage its data analytics and direct awareness capabilities to execute a multi-faceted digital strategy. This initiative aims to fortify Goldgroup’s market position by amplifying its narrative, strengthening investor relations, and driving qualified leads, all while adhering strictly to TSX.V policies. Machai Capital operates at arm’s length from Goldgroup, ensuring an objective and professional execution of the marketing mandate. This collaboration signals Goldgroup’s commitment to leveraging cutting-edge digital strategies to communicate its value proposition to a global audience.

The Comprehensive Digital Marketing Mandate

The collaboration between Goldgroup Mining and Machai Capital Inc. signifies a strategic investment in a robust digital presence. The mandate encompasses a wide array of specialized digital marketing services meticulously designed to fortify Goldgroup’s market position and amplify its corporate narrative. These services are intended to create a cohesive and powerful digital identity, reaching potential investors, industry stakeholders, and the broader public with precision and impact.

Defining the Scope of Services

The engagement will see Machai Capital implement strategic digital marketing initiatives tailored for the mining sector. Key components of this mandate include:

• Search Engine Optimization (SEO): This foundational service focuses on improving Goldgroup’s organic visibility across search engines. By optimizing website content and structure, the campaign aims to ensure that the company ranks higher for relevant search queries related to gold mining, exploration, and investment opportunities in Mexico. This organic reach is crucial for attracting an audience actively seeking information about the company and its assets.
• Search Engine Marketing (SEM): Complementing SEO, SEM involves targeted paid advertising strategies on search platforms. These paid campaigns are designed to drive immediate, high-intent traffic to Goldgroup’s digital properties. This allows for precise targeting of audiences based on demographics, interests, and search behavior, ensuring marketing spend is directed towards potential investors and partners.
• Lead Generation: A critical objective of the campaign is to identify and attract potential new investors, strategic partners, or business development opportunities. Machai Capital will employ various tactics to capture contact information and qualify leads, creating a pipeline of interested parties for Goldgroup to engage with directly. This is particularly vital for a company with growth-focused assets like Goldgroup’s.

Enhancing Brand and Content Strategy

Beyond direct response marketing, the campaign places a strong emphasis on building and reinforcing Goldgroup’s brand identity and presence across digital channels.

• Social Media Marketing: Recognizing the pivotal role of social platforms in contemporary corporate communication, Machai Capital will develop and execute tailored strategies for channels relevant to the mining and investment community. This involves fostering community engagement, sharing timely company updates, and facilitating direct dialogue with stakeholders. As of late 2025, platforms such as Twitter (X), LinkedIn, and industry-specific forums are essential for disseminating information and building a supportive investor base.
• Email Marketing: This direct communication channel will be utilized to nurture relationships with existing contacts and to disseminate important company news, project updates, and financial reports in a personalized and segmented manner. Effective email marketing can drive significant engagement by delivering relevant content directly to subscribers’ inboxes.
• Brand Marketing: A central focus is on shaping and reinforcing Goldgroup’s corporate identity, values, and market positioning. This holistic approach ensures that all digital touchpoints contribute to a consistent and compelling brand message, aiming to create a positive and powerful perception across the digital landscape. This includes highlighting the company’s commitment to responsible operations and its experienced leadership team.

Data Optimization and Performance Tracking

Fundamental to Machai’s strategy is an intense focus on branding, content, and data optimization. Every element of the marketing campaign, from initial outreach to final engagement, will be meticulously analyzed and refined.

Machai Capital will be responsible for tracking, organizing, and executing these diverse services, ensuring that campaigns are not only creative but also highly effective and measurable. The continuous optimization of data allows for real-time adjustments to marketing strategies, ensuring that resources are deployed efficiently and that campaigns deliver maximum impact and return on investment. In the competitive mining investment landscape of 2024-2025, data-driven insights are paramount for adapting to market sentiment and investor behavior.

Campaign Objectives: Amplifying Reach and Engagement

The substantial digital marketing initiative undertaken by Goldgroup Mining, in collaboration with Machai Capital, is driven by a clear set of strategic objectives aimed at enhancing the company’s standing and facilitating its growth trajectory.

Elevating Corporate Visibility and Recognition

A primary objective is to significantly elevate Goldgroup Mining Inc.’s overall corporate visibility within the global mining and investment sectors. In an industry often characterized by its technical intricacies, ensuring that the company’s achievements, strategic direction, and future potential are widely recognized is paramount. This campaign aims to break through the digital noise, making Goldgroup’s narrative more accessible and engaging to a broader audience, including the financial community, potential investors, and industry observers. Enhanced recognition is a critical precursor to stronger market valuation and sustained investor confidence, particularly as Goldgroup advances its high-growth assets in Mexico.

Strengthening Investor Relations and Communication

The strategic retention of Machai Capital is also geared towards strengthening Goldgroup’s investor relations efforts. By employing sophisticated digital marketing techniques, the company seeks to foster deeper connections with its current shareholders and attract new investment. Effective digital communication can demystify complex mining operations, highlight growth opportunities, and provide clear, consistent updates on operational progress and financial health. This proactive approach to investor communication is vital for maintaining market interest and for building a stable and supportive shareholder base, especially following recent funding rounds and project milestones such as the acquisition of the Pinos Gold Project and ongoing optimization at Cerro Prieto.

Driving Qualified Leads and Market Interest

Beyond investor engagement, a key goal is to generate qualified leads and cultivate broader market interest in Goldgroup’s assets and its future prospects. This involves not only reaching a wide audience but also segmenting and targeting specific groups that may be interested in investment, partnerships, or other forms of engagement. By optimizing marketing efforts through channels like SEM and lead generation platforms, Machai will work to identify and connect with individuals and entities that have a genuine interest in Goldgroup’s offerings. This targeted approach ensures that marketing expenditure is focused on cultivating meaningful business development opportunities, a strategy crucial for companies looking to advance projects from exploration to production.

Building a Cohesive Brand Narrative

Ultimately, the campaign is designed to build a more cohesive and compelling brand narrative for Goldgroup Mining Inc. This involves ensuring that all digital communications reflect the company’s strengths, its commitment to responsible operations, and its long-term vision. A strong, consistent brand narrative helps to build trust and credibility, making the company more attractive to a diverse range of stakeholders. By weaving together the story of its operational successes, its development potential at Cerro Prieto and Pinos, and its experienced leadership, Goldgroup aims to present a unified and persuasive image across all digital platforms.

Key Digital Strategies and Tactics Employed

Machai Capital’s strategy for Goldgroup Mining is built upon a foundation of proven digital marketing tactics, tailored to the specific needs and opportunities within the mining sector. The emphasis is on a data-driven approach to maximize reach, engagement, and conversion.

Leveraging Search Engine Dynamics

The strategic deployment of Search Engine Optimization (SEO) is foundational to Machai’s plan. This involves optimizing Goldgroup’s online content and web presence to rank higher in organic search engine results for relevant keywords. Keywords might include terms like “Mexican gold mines,” “Cerro Prieto production,” “Pinos gold project,” “junior mining investment,” “TSX-V mining stocks,” and company-specific terms. By improving search engine rankings, Goldgroup can achieve greater visibility to users actively seeking information about mining companies, gold investments, or exploration opportunities in its target regions. Complementing this, Search Engine Marketing (SEM) will involve targeted paid advertising campaigns on search platforms like Google. These campaigns are designed to capture immediate attention from high-intent audiences, driving traffic to Goldgroup’s digital properties for specific calls to action, such as visiting investor relations pages, downloading corporate presentations, or registering for webinars.

Harnessing Social Media and Content Marketing

Social media platforms will be utilized as dynamic tools for engagement and brand dissemination. Machai Capital will develop tailored content strategies for platforms relevant to Goldgroup’s audience, fostering dialogue and building a community around the company’s activities and vision. This includes sharing news, operational updates, expert insights, and behind-the-scenes glimpses that humanize the brand and showcase its progress. Content marketing will be central, involving the creation of valuable, informative, and engaging content in various formats—articles, infographics, videos, and interactive reports—designed to attract, engage, and retain a clearly defined audience. This content will be strategically distributed across digital channels, including the company website, social media, and relevant industry platforms, to maximize reach and impact. As of late 2025, visually rich content showcasing project sites and operational progress is highly effective in capturing investor interest.

Direct Engagement and Data-Driven Refinement

Email marketing will serve as a critical channel for direct communication, enabling Goldgroup to nurture relationships with its existing subscriber base and to deliver personalized updates. This method allows for precise segmentation of audiences, ensuring that messages are relevant and impactful, whether they are targeted at institutional investors, retail shareholders, or potential strategic partners. Machai’s approach is fundamentally data-driven. Every aspect of the campaign, from ad performance and website traffic to social media engagement and lead conversion rates, will be meticulously tracked and analyzed. This continuous data optimization process allows for agile adjustments to campaign strategies, ensuring that resources are allocated effectively and that the marketing efforts consistently align with Goldgroup’s evolving business objectives and market dynamics. For example, if SEM campaigns show a high conversion rate from a specific demographic, budget can be reallocated to amplify those efforts.

Financial Framework and Temporal Strategy

The strategic alliance between Goldgroup Mining and Machai Capital is underpinned by a clear financial commitment and a well-defined timeline, ensuring sustained effort and measurable results throughout the campaign’s duration.

The Investment Allocation for Enhanced Reach

The comprehensive digital marketing initiative is backed by a significant financial commitment of C$200,000, plus applicable taxes. This budget represents a considerable investment by Goldgroup Mining Inc. into its digital presence and market communications strategy. It reflects a clear understanding that in the current economic climate and competitive landscape, strategic digital outreach is not merely an expenditure but a vital investment in corporate growth and long-term sustainability. The allocation of these funds is intended to support a multi-faceted campaign designed to yield substantial returns in terms of visibility, engagement, and stakeholder confidence over the campaign’s duration. This budget is commensurate with the significant marketing efforts undertaken by companies in the junior mining sector to attract investment and showcase developing assets.

Strategic Timeline Towards Early Two Thousand Twenty Six

The strategic marketing campaign is set to commence immediately upon the finalization of agreements and regulatory approvals, and it is scheduled to continue through January 14, 2026. This extended timeline provides ample opportunity for Machai Capital to implement, refine, and optimize various digital strategies. The duration is sufficient to build momentum, establish consistent communication rhythms, and measure the impact of different marketing tactics. The end date in early two thousand twenty-six suggests a clear objective to leverage the campaign’s momentum into the new year, potentially coinciding with significant corporate milestones or financial reporting periods, thereby maximizing its strategic impact. This extended period allows for a sustained presence in the digital space, crucial for building long-term brand equity and investor relationships.

Ensuring Compliance and Professional Conduct

The engagement between Goldgroup Mining and Machai Capital Inc. is being conducted in accordance with applicable TSX Venture Exchange (TSX.V) policies. This adherence to regulatory standards ensures that the marketing activities are transparent, ethical, and comply with all disclosure requirements. Machai Capital is described as an arm’s length party to Goldgroup, meaning there are no pre-existing business relationships or affiliations that could create conflicts of interest. This independent status reinforces the integrity of the marketing efforts and ensures that the focus remains solely on achieving the agreed-upon marketing objectives for Goldgroup Mining Inc. The necessity of TSX.V approval highlights the importance of regulatory oversight in such promotional activities within the publicly traded mining sector.

Forward-Looking Implications and Outlook

The strategic digital marketing campaign initiated by Goldgroup Mining Inc. with Machai Capital Inc. is poised to deliver significant long-term benefits, reinforcing the company’s market position and fostering deeper stakeholder relationships. As of late 2025, the mining industry is increasingly reliant on robust digital communication strategies to attract capital and articulate project potential.

Strengthening Market Position for Future Growth

The implementation of this comprehensive digital marketing strategy is poised to significantly strengthen Goldgroup Mining Inc.’s market position. By proactively engaging with stakeholders through targeted and sophisticated digital channels, the company is laying the groundwork for enhanced recognition and a more robust investor base. This improved visibility is crucial as Goldgroup continues to advance its operational optimization at Cerro Prieto and explores the development potential of the Pinos Project. A strong digital narrative can directly translate into increased investor confidence, potentially influencing share valuations and facilitating access to capital for future growth initiatives. The company’s recent success in closing significant private placements, including one involving Eric Sprott in May 2025, underscores the market’s positive reception to its development strategy, a momentum this campaign aims to amplify.

Cultivating Stakeholder Trust and Engagement

The campaign’s emphasis on content, social media, and direct communication aims to foster greater trust and deeper engagement with all stakeholders. In an era where transparency and accessibility are highly valued, Goldgroup’s investment in digital outreach signals a commitment to open communication. By providing clear, consistent, and valuable information, the company can build stronger relationships with investors, industry partners, and the wider community. This enhanced engagement is vital for long-term corporate reputation and for navigating the cyclical nature of the mining industry. The continuous updates regarding the Cerro Prieto optimization program and the ongoing development planning for the Pinos Project, disseminated through these digital channels, will be key to maintaining this trust.

A New Era of Corporate Communication

The partnership with Machai Capital Inc. marks a significant step for Goldgroup Mining Inc. into a new era of corporate communication. It signifies an adaptive strategy that recognizes the evolving landscape of business engagement. As the campaign unfolds through early two thousand twenty-six, the insights gained and the connections forged will undoubtedly inform Goldgroup’s ongoing marketing and investor relations strategies. This proactive approach is indicative of a forward-thinking company poised to capitalize on opportunities and to effectively communicate its value proposition in an increasingly digital world. The collaboration is expected to yield lasting benefits in brand equity and market perception, positioning Goldgroup Mining for continued success in Mexico’s dynamic mining sector.