NBC Sports and Cosm Partner to Revolutionize Sports Viewing with Shared Reality Experiences
A New Era of Immersive Sports Entertainment
In a groundbreaking partnership, NBC Sports and Cosm, a technology, media, and entertainment company, are set to transform the way fans experience sports broadcasts. This multi-year collaboration will bring Premier League soccer, horse racing, Notre Dame and Big Ten football games to life in “shared reality” experiences, marking the first time such events will be available in this innovative format.
What is Shared Reality?
Shared reality is a captivating concept that seamlessly blends the virtual and physical worlds. It utilizes 87-foot diameter, 8K+ LED domes to broadcast live events, creating an immersive environment that transports viewers to the heart of the action. This technology draws inspiration from planetarium shows, where vast domes make observers feel like they are floating through outer space.
Cosm’s Proven Track Record
Cosm has a proven track record of delivering immersive experiences. In 2023, the company partnered with TNT Sports to secure the rights to broadcast NBA, NHL, and both U.S. national soccer teams’ events. Additionally, it has established partnerships with the UFC and Cirque du Soleil, demonstrating its commitment to pushing the boundaries of entertainment.
A Major Venture into Sports
In 2022, Cosm ventured into the world of sports during the Olympic Winter Games in Beijing, providing the first 8K resolution livestream for NBC Sports’ virtual reality coverage of Olympic events. This successful collaboration laid the foundation for the current partnership, which promises to elevate sports viewing experiences to new heights.
Jeb Terry, Cosm’s CEO and President, Shares His Vision
“When fans come to Cosm, there is always something new to see, and Cosm is the world’s best place to experience the event next to actually being there in person,” said Jeb Terry, Cosm’s CEO and President. His words capture the essence of the shared reality concept, where fans can immerse themselves in live sports events like never before.
Venues for Shared Reality Sports Events
To bring the shared reality experience to life, Cosm plans to open two venues later this year: one in Los Angeles at Hollywood Park and the other in Dallas at Grandscape. The Los Angeles venue is slated to open in the second quarter (spring or summer 2024), while the Dallas venue will open in the third quarter (fall 2024).
Conclusion
The partnership between NBC Sports and Cosm marks a significant milestone in the evolution of sports broadcasting. Shared reality technology promises to revolutionize the way fans experience live sports, immersing them in the action and creating an unforgettable viewing experience. As Cosm prepares to open its venues in Los Angeles and Dallas, the sports world eagerly anticipates the arrival of a new era of immersive sports entertainment.