Saucony Laces Up for Success with Joy Allen-Altimare as New Global CMO
June , — Get ready to hit the ground running! Saucony, a global leader in performance and lifestyle footwear, and a division of Wolverine World Wide, Inc., just dropped some major news from their headquarters in Rockford, Michigan. The legendary brand announced the appointment of seasoned marketing pro, Joy Allen-Altimare, to the coveted position of Global Chief Marketing Officer.
A Brand New Pace: Allen-Altimare Takes the Lead
Allen-Altimare isn’t wasting any time. She’s jumping right into her new role, reporting directly to Saucony’s Global Brand President, Rob Griffiths, and joining the executive team. Talk about a power move!
So, what’s on her to-do list? Well, get ready for a masterclass in brand building. Allen-Altimare will be the driving force behind Saucony’s global branding strategy, shaping their message and connecting with runners around the world. Think cutting-edge campaigns, a super-charged digital presence, and a laser focus on giving customers exactly what they want, when they want it. Plus, she’ll be leading the charge to expand Saucony’s already impressive global footprint, taking their iconic blend of heritage and style to new markets.
But it’s not just about sleek sneakers and record-breaking times; Allen-Altimare is also passionate about building a winning team culture from the inside out. She’ll be championing diversity, inclusion, and a workplace where everyone feels valued and inspired to do their best work.
Griffiths Gives Allen-Altimare a Standing Ovation
It’s clear that Saucony is totally stoked to have Allen-Altimare on board. Griffiths didn’t hold back his excitement, calling her a “passionate change driver” with a knack for building teams and leading with empathy. He emphasized that Saucony is in a super exciting growth phase, and they’re committed to building a brand that truly “gets” its consumers, creating products and experiences that resonate deeply with runners of all levels.
Griffiths also stressed the importance of cultivating an awesome workplace culture. He believes that when people feel valued and respected, they do their best work, and that translates to a stronger, more innovative brand overall.
A Marketing MVP with Serious Street Cred
With over two decades of experience in the marketing game, Allen-Altimare is no rookie. She’s a seasoned pro with a killer instinct for driving brand growth and innovation. Her resume reads like a who’s who of industry giants.
Before joining the Saucony crew, Allen-Altimare was the Chief Revenue Officer of North America for Havas Media Network, where she was the queen bee of client experience, growth, and multicultural teams. She also crushed it as Chief Marketing Officer at Kindbody, a next-gen fertility clinic network, where she shaped their brand story and totally revamped their member experience. And let’s not forget her time as Chief Revenue Officer for EHE Health, where she helped organizations navigate the ever-changing worlds of growth, innovation, and tech. Talk about a rockstar resume!
Sharing the Saucony Spirit: It’s a Perfect Fit
Allen-Altimare isn’t just here to fill a position; she’s here to make a real impact. She sees Saucony at a pivotal point, ripe with potential for explosive growth, and she’s ready to lead the charge. In her own words, she’s “beyond excited” to team up with Griffiths and the rest of the Saucony squad to take this 125-year-old brand to the next level.
Her vision for Saucony? To crank up the brand’s relevance and reach, connecting with even more lifestyle consumers who crave performance, innovation, and style. Think runners who don’t just want to log miles, but want to do it in gear that looks as good as it performs and reflects their personal style.
And it’s not just about business; Allen-Altimare is also totally aligned with Saucony’s commitment to making the world a better place. She’s a firm believer in diversity, equity, inclusion, and sustainability, values that are baked into Saucony’s DNA. She’s all about driving positive change, not just for the brand but for the running community and sneaker culture as a whole.
More Than Just Marketing: A Passion for Community and Culture
When she’s not busy crushing it in the boardroom, Allen-Altimare is all about giving back. She’s a proud board member of the Alvin Ailey American Dance Theatre and the Girls Foundation of Tanzania, because she believes in the power of the arts and education to change lives.
Allen-Altimare holds a B.S. in Communication from Boston University (go Terriers!) and a Certificate in Fostering Inclusion and Diversity from the prestigious Yale School of Management. She currently lives in New York City with her family.
About Saucony: Where Running Legends Are Made
Known as the “Original Running Brand,” Saucony has been a driving force in the running world since 1898. As a division of Wolverine World Wide, Inc., they’re all about pushing boundaries and crafting innovative footwear and apparel that helps runners of all levels achieve their personal best.
From their game-changing PWRRUN™ PB, PWRRUN+™, and SPEEDROLL™ technologies to their stylish designs and commitment to sustainability, Saucony is more than just a brand; it’s a movement. They’re all about inspiring people to live their best lives through running, self-expression, and making a positive impact on the world.
To learn more about Saucony and check out their latest and greatest gear, visit their website at www.saucony.com.