Sports Illustrated Faces Licensure Loss and Layoff Warnings: Unraveling the Magazine’s Tumultuous Journey

A Deeper Dive into the Turmoil Engulfing Sports Illustrated


In the ever-shifting landscape of sports journalism, the iconic Sports Illustrated magazine finds itself embroiled in a tempest of challenges, casting a shadow over its storied legacy. The recent loss of its publishing license and the looming threat of mass layoffs have thrust the magazine’s future into a state of uncertainty.

The Changing Landscape of Sports Media

The advent of digital media has irrevocably transformed the sports journalism landscape, leaving traditional print publications struggling to adapt to the online realm. Sports Illustrated, once a preeminent title in American sports journalism, has not been immune to this seismic shift. Despite its rich history and loyal readership, the magazine has faced financial difficulties and editorial controversies in recent years.

Authentic Brands Group’s Acquisition and Licensing Issues

In 2019, Authentic Brands Group (ABG), a company known for acquiring distressed brands, stepped in to purchase Sports Illustrated for $110 million. However, the relationship between ABG and Arena Group, the publisher of Sports Illustrated since 2019, has been strained. ABG accused Arena Group of missing a $3.75 million payment, prompting ABG to terminate their licensing deal.

Uncertain Future and Potential Layoffs

The loss of the publishing license has cast a pall over the future of Sports Illustrated. Staff members have been issued stark warnings of potential mass layoffs, leaving their livelihoods and the magazine’s storied legacy hanging in the balance. ABG has expressed its commitment to preserving the brand’s integrity, but the specifics of how this will be achieved remain shrouded in uncertainty.

Scandal and Executive Shakeup

In 2022, Sports Illustrated found itself embroiled in a scandal involving the publication of articles generated by artificial intelligence (AI). The magazine subsequently removed the AI-generated pieces and launched an investigation, acknowledging that the content had been licensed from a firm working with e-commerce companies. This incident led to the firing of several executives, including former chief executive Ross Levinsohn.

Financial Woes and Job Cuts

Sports Illustrated’s financial struggles have been compounded by the ongoing decline in print advertising revenue. Arena Group, the publisher, has announced plans to cut more than 100 jobs, citing substantial debt and missed payments. The union representing staff at Sports Illustrated has appealed to ABG to ensure the magazine’s continued publication and protect its legacy.

Conclusion: A Legacy in Flux

The current turmoil engulfing Sports Illustrated mirrors the broader challenges confronting the sports journalism industry. The rise of digital media has disrupted traditional business models, leaving magazines like Sports Illustrated struggling to adapt. The loss of the publishing license and the threat of layoffs add to the uncertainty surrounding the magazine’s future. As ABG and Arena Group navigate this turbulent period, the fate of Sports Illustrated hangs precariously in the balance.


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Sports Illustrated has been a beacon in the world of sports journalism for decades. Its future is uncertain, but we believe in the power of quality sports journalism to inform, entertain, and inspire. If you share our passion for sports and believe in the importance of preserving Sports Illustrated’s legacy, please consider supporting the magazine by subscribing, sharing its content, and advocating for its continued existence.