Google's Antitrust Case: A Damning Indictment Evidence of Anti-Competitive Practices Google, the tech industry behemoth, has found itself in the crosshairs of an antitrust lawsuit brought by the United States…
Walmart and Disney Team Up for Targeted Advertising Prepare for an advertising revolution! Walmart and Disney, two industry giants, have forged an alliance that will transform the way advertisers connect…
Re-emergence of Programmatic Guaranteed at Warner Bros. Discovery Introduction of WBD Connect Warner Bros. Discovery (WBD) is making waves in the programmatic advertising industry with the re-emergence of Programmatic Guaranteed…
Upfront Evolution: Broadcasters Embrace Data and Performance In the realm of television advertising, a tectonic shift is underway. The traditional "dog and pony show" aspect of TV upfronts, where broadcasters…
Google's Claimed Antitrust Violations in Search Advertising: A Comprehensive Analysis Google's Alleged Monopoly Power The US Department of Justice (DOJ) alleges that Google holds a monopoly in the search advertising…
TikTok's 2024 Annual Spring Pitch: A Tale of Two Worlds Advertisers Gather Amidst Government Scrutiny TikTok's annual spring pitch to marketers in 2024 on the Lower East Side was a…
Walmart Cuts Ties with X: A Strategic Shift in Advertising Priorities Reduced Spending Follows Platform's Controversial Content In a significant move that reverberates through the advertising industry, retail giant Walmart…
Unraveling the Enigma: Google's Sales and Support Departments Demystified In the ever-evolving realm of digital advertising, Google Ads stands as a formidable force, empowering businesses to connect with their target…
Breaking New Ground in Audience Targeting: datafuelX and MRI-Simmons Collaborate to Deliver Advanced Demographic Insights for Addressable TV Campaigns Introduction In the ever-evolving landscape of digital advertising, addressable TV stands…
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