Measuring the Intrinsic Causal Influence of Your Marketing Campaigns (two thousand twenty-four) Ever feel like you're playing marketing whack-a-mole? You launch a splashy TV campaign, see a little bump in…
Klarna's GenAI Adoption Drives Marketing Cost Savings In an impressive move, Swedish buy-now-pay-later giant Klarna announced cost savings in the millions after successfully deploying Generative Artificial Intelligence (GenAI) within its…
HBR Learning: Accelerate Your Career with Marketing Essentials In today's competitive job market, continuous learning is crucial for career advancement. HBR Learning, renowned for its expertise in business education, offers…
Marketers on the Path to CEO: Navigating Challenges and Leveraging Unique Skills Marketers with aspirations of reaching the C-suite must acknowledge the unique set of challenges that come with the…
The Evolving Landscape of Food Advertising The advertising landscape for food companies is rapidly changing, driven by shifting regulatory policies and the rise of digital technologies. This dynamic environment presents…
Marketing Budget Transformation: Navigating the Evolving Landscape Marketing Budget Percentage Decline The marketing landscape has undergone significant shifts in recent years, leading to a decline in marketing budgets. In 2024,…
Major League Soccer's Marketing Evolution Executive Appointment and Industry Recognition In a bold move that signals a new era for Major League Soccer (MLS), Radhika Duggal has been appointed as…
Weekly Industry News Roundup: Key Trends and Implications I. Airbnb's Narrative Control: Crafting a Compelling Brand Story Airbnb's strategic initiatives, such as "Host Stories," aim to shape its public image…
McDonald's Embarks on a Digital Marketing Revolution McDonald's, the iconic fast-food behemoth, is revamping its marketing strategy to the digital age. The company is investing heavily in digital marketing, with…
Ricky Strauss Departs Apple TV+ as Head of Marketing Executive Transitions at Apple TV+ Apple TV+ has bid farewell to Ricky Strauss, its esteemed head of marketing. Strauss joined the…
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