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Unlocking True Marketing ROI with Intrinsic Causal Influence

poster June 7, 2024 0 Comments

Measuring the Intrinsic Causal Influence of Your Marketing Campaigns (two thousand twenty-four) Ever feel like you're playing marketing whack-a-mole? You launch a splashy TV campaign, see a little bump in…

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Klarna Slashes Marketing Costs with GenAI Revolution

poster May 29, 2024 0 Comments

Klarna's GenAI Adoption Drives Marketing Cost Savings In an impressive move, Swedish buy-now-pay-later giant Klarna announced cost savings in the millions after successfully deploying Generative Artificial Intelligence (GenAI) within its…

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Boost Your Marketing Career with HBR Learning’s Essentials Course

poster May 26, 2024 0 Comments

HBR Learning: Accelerate Your Career with Marketing Essentials In today's competitive job market, continuous learning is crucial for career advancement. HBR Learning, renowned for its expertise in business education, offers…

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Aspiring CEO Marketers: Navigating Challenges with Unique Marketing Skills

poster May 23, 2024 0 Comments

Marketers on the Path to CEO: Navigating Challenges and Leveraging Unique Skills Marketers with aspirations of reaching the C-suite must acknowledge the unique set of challenges that come with the…

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Food Advertising Revolution: Data, In-Store Marketing, and Digital Innovation

poster May 21, 2024 0 Comments

The Evolving Landscape of Food Advertising The advertising landscape for food companies is rapidly changing, driven by shifting regulatory policies and the rise of digital technologies. This dynamic environment presents…

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Marketing Budget Transformation: Decline, AI Surge, and Tech Re-prioritization

poster May 21, 2024 0 Comments

Marketing Budget Transformation: Navigating the Evolving Landscape Marketing Budget Percentage Decline The marketing landscape has undergone significant shifts in recent years, leading to a decline in marketing budgets. In 2024,…

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MLS’s Marketing Revolution: Executive Appointment and League Growth

poster May 13, 2024 0 Comments

Major League Soccer's Marketing Evolution Executive Appointment and Industry Recognition In a bold move that signals a new era for Major League Soccer (MLS), Radhika Duggal has been appointed as…

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Weekly Industry Insights: Trends, Implications, and Growth Strategies

poster May 13, 2024 0 Comments

Weekly Industry News Roundup: Key Trends and Implications I. Airbnb's Narrative Control: Crafting a Compelling Brand Story Airbnb's strategic initiatives, such as "Host Stories," aim to shape its public image…

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McDonald’s Digital Transformation: $ Millions Invested, Personalized Experiences, and Global Expansion

poster May 11, 2024 0 Comments

McDonald's Embarks on a Digital Marketing Revolution McDonald's, the iconic fast-food behemoth, is revamping its marketing strategy to the digital age. The company is investing heavily in digital marketing, with…

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Apple TV+ Marketing Chief Ricky Strauss Departs for Creative Pursuits

poster May 10, 2024 0 Comments

Ricky Strauss Departs Apple TV+ as Head of Marketing Executive Transitions at Apple TV+ Apple TV+ has bid farewell to Ricky Strauss, its esteemed head of marketing. Strauss joined the…

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