Audience Curation: A Collaborative Approach to Online Advertising In the realm of online advertising, the post-third-party cookie era has ushered in a paradigm shift, prompting a collaborative approach known as…
Re-emergence of Programmatic Guaranteed at Warner Bros. Discovery Introduction of WBD Connect Warner Bros. Discovery (WBD) is making waves in the programmatic advertising industry with the re-emergence of Programmatic Guaranteed…
Hydro Online: Embracing Transformation and Redefining the Publisher Ecosystem Introduction: A New Era of Empowerment for Publishers In a digital landscape saturated with content, publishers navigate a tumultuous sea of…
Navigating the Post-Cookie Era: Brands Embrace First-Party Data and Publishers Anticipate 2024 Revenue Growth Introduction As the digital advertising landscape undergoes a seismic shift with the impending demise of third-party…
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