uniqFEED’s Virtual Advertising Enhances the Audi FIS World Cup in Jasna, Slovakia
Virtual Advertising Takes Center Stage at the Audi FIS World Cup
In 2024, uniqFEED, a leading Swiss virtual advertising provider, returns to the world of winter sports with a bang, bringing its innovative virtual advertising solution, AdApt, to the prestigious Audi FIS World Cup in Jasna, Slovakia. Scheduled for January 20th and 21st, this highly anticipated event promises to captivate a global audience with exhilarating skiing competitions and groundbreaking advertising technology.
AdApt Transforms Broadcasting with Virtualized Content
uniqFEED’s AdApt solution revolutionizes virtual advertising by seamlessly integrating virtual content onto existing signage along the ski runs. This pioneering approach eliminates the need for additional hardware installations or physical signage, minimizing disruption to the pristine mountain landscape and prioritizing athlete safety.
Embracing Virtual Advertising’s Potential in Winter Sports
The Audi FIS World Cup serves as a testament to the immense value of virtual advertising solutions in winter sports. Extensive ski runs offer ample advertising space for sponsors, but athlete safety remains paramount, necessitating limitations on physical advertising installations. Virtual advertising solutions like AdApt bridge this gap, enabling multiple brands to utilize existing signage, maximizing advertising opportunities without compromising safety or the natural beauty of the surroundings.
EVENT’S ON Agency and Ski Association of Slovakia Embrace Innovation
Lukáš Donoval, Managing Director of EVENT’S ON agency, expresses his excitement about the partnership with uniqFEED, emphasizing their shared vision of elevating snow sports through innovation and excellence. He recognizes virtual advertising’s potential to enhance the sport, ensuring athlete safety, respecting the environment, and expanding creative exposure opportunities for brands.
uniqFEED and EVENT’S ON Agency Forge a Collaborative Partnership
Tom Huston, Chief Commercial Officer at uniqFEED, echoes the enthusiasm for the collaboration, acknowledging EVENT’S ON agency’s understanding of the substantial commercial and operational benefits of virtual advertising in winter sports. He anticipates a successful event in Jasna, showcasing the transformative power of virtual advertising. Huston also expresses eagerness for continued collaboration with EVENT’S ON and the Ski Association of Slovakia in future events.
uniqFEED’s Legacy in Winter Sports and the Future of Virtual Advertising
uniqFEED’s involvement in the Audi FIS World Cup is not its first foray into winter sports. In January 2023, they collaborated with Swiss Ski at the renowned International Lauberhorn Ski Races, achieving remarkable success. The event, broadcast on SRF zwei, attracted an impressive 1.09 million viewers in German-speaking Switzerland alone. This triumph underscores the immense potential of virtual advertising in unlocking untapped revenue streams for brands and sponsors across various winter sports disciplines.
Virtual Advertising: A New Era in Sports Broadcasting
The Audi FIS World Cup in Jasna, Slovakia, marks a significant milestone in the evolution of sports broadcasting. uniqFEED’s AdApt solution demonstrates the transformative power of virtual advertising, enhancing the viewing experience for fans while providing brands with innovative and effective advertising opportunities. As virtual advertising continues to gain traction, we can expect to see even more creative and immersive applications of this technology in the future, revolutionizing the way we consume sports content.
Call to Action
Stay tuned for more updates on uniqFEED’s groundbreaking virtual advertising solutions and their impact on the world of winter sports. Follow us on social media and visit our website to learn more about how AdApt can help your brand reach new heights. Join us as we usher in a new era of sports broadcasting, where innovation and creativity converge to create unforgettable experiences for fans and brands alike.