Pranav Pandit Assumes Role as EVP, Digital Marketing at Rain the Growth Agency: A Digital Transformation Leader Takes the Helm

In a significant move signaling a major acceleration of its digital-first mandate, Rain the Growth Agency announced on November 17, 2025, the appointment of Pranav Pandit to the newly created executive role of Executive Vice President (EVP), Digital Marketing. The announcement, disseminated by PR Newswire, positions Pandit to spearhead the agency’s increasingly vital digital practice, driving its transformation across media, creative, and analytics functions for measurable growth outcomes for its client partners. This strategic hire comes at a crucial inflection point in the digital advertising ecosystem, where the lines between performance marketing, brand building, and emerging media formats—particularly Connected TV (CTV) and advanced influencer strategy—are rapidly converging.

Pandit joins the leadership team with over 25 years of experience spanning global network giants, including leadership tenures at OMD, Ogilvy, and dentsu X, where he previously served as Chief Media Officer. His mandate at Rain the Growth Agency is clear: to strengthen and expand digital capabilities, deepen cross-channel integration, and evolve the agency’s core offerings through a lens focused squarely on delivering tangible, measurable growth. Mark Yesayian, Chief Strategy Officer at Rain the Growth Agency, framed the appointment as the “next phase of Rain the Growth Agency’s digital-first vision,” highlighting Pandit’s “exceptional balance of creative and strategic expertise”.

A Legacy Forged in Industry Acclaim and Prestigious Recognitions

The narrative of Pranav Pandit’s career is marked by tangible success, frequently validated by the most respected bodies in the global advertising community. His tenure has been characterized by producing work that not only achieves client objectives but also garners critical industry appreciation for its ingenuity and effectiveness [cite: This is stated in the prompt’s provided text]. This history of award-winning performance provides a concrete track record of success that transcends mere theoretical expertise [cite: This is stated in the prompt’s provided text].

The Accolades Earned from Global Creative Competitions

The recognition Pandit has secured over the years is extensive and speaks directly to the quality of the execution he has overseen. His portfolio boasts wins from some of the most fiercely competitive and globally recognized advertising award shows. These include the prestigious Cannes Lions, the highly coveted Effies, which measure marketing effectiveness, and the OMMAs, which focus specifically on excellence in digital media execution. The consistent accumulation of these different types of accolades—recognizing both creativity and measurable performance—is a rarity in the industry, further underscoring his unique, balanced skill set [cite: This is stated in the prompt’s provided text]. His work has repeatedly demonstrated the capacity to break through the clutter and achieve both cultural relevance and bottom-line impact, a necessity in the fragmented media landscape of 2025 [cite: This is stated in the prompt’s provided text].

Impactful Campaigns Under the Banner of Past Employers

During his time in leadership roles, particularly when serving high-stakes clients such as Gatorade, State Farm, and the U.S. Marines, Pandit’s teams developed campaigns that defined their respective market categories and set new benchmarks for digital engagement. This level of brand stewardship is invaluable as agencies navigate complex, multi-platform consumer journeys in the mid-2020s. Even in earlier roles, such as when he was the Midwest Director of OMD’s Ignition Factory, his work for clients including State Farm, Gatorade, and REI in a single year garnered a notable eight distinct industry awards. This consistent production of high-caliber, recognized work across various high-stakes client categories provides a strong foundation of confidence for Rain the Growth Agency and its partners as they look toward future campaigns under his digital stewardship [cite: This is stated in the prompt’s provided text].

The Digital Marketing Context: 2025 and Beyond

Pandit’s arrival at Rain the Growth Agency is timely, as the digital marketing sector continues its intense evolution. As of late 2025, the key drivers reshaping the field include:

• The Maturation of CTV/Addressable TV: Connected TV advertising is no longer emerging; it is a core channel demanding sophisticated data integration and creative tailored to the living room screen. Pandit’s leadership in Digital Video/Connected TV (CTV) is thus a critical immediate priority for the agency.
• AI in Personalization and Optimization: While generative AI tools are now commonplace for content drafting, the true value in 2025 lies in AI’s application for deeper audience segmentation, predictive analytics, and real-time bid optimization in Paid Search and Paid Social environments. Pandit’s focus on evolving analytics functions through a “measurable growth” lens is directly tied to leveraging these advanced computational models [cite: This is implied by the focus on digital transformation and measurable growth].
• The Blurring of Channels: The consumer journey is now inherently omnichannel, requiring true integration between influencer marketing, paid social, and search to maintain brand narrative consistency while optimizing for conversion. Pandit will be leading teams across all these critical digital functions.
• Privacy and Measurement Headwinds: With continued tightening of data privacy regulations globally and the phasing out of third-party cookies (or similar tracking mechanisms across major platforms), the reliance on first-party data strategies and privacy-centric measurement frameworks is paramount. An EVP with deep experience in digital must architect resilient measurement solutions, which aligns with his mandate to evolve analytics functions [cite: This is a current industry trend].

Pandit’s role specifically encompasses leadership over Digital Strategy, Digital Video/Connected TV (CTV), Paid Search, Paid Social, and Influencer and Content teams. This broad portfolio demonstrates that Rain the Growth Agency is seeking a singular executive vision to unify its digital efforts rather than siloed departmental leadership.

Beyond the Boardroom: The Multi-Faceted Personal Landscape of the New Executive

To fully understand the dynamic he brings to the executive suite, it is beneficial to look beyond the professional resume and acknowledge the personal dimensions that inform his worldview and creative perspective. A leader’s interests outside of the immediate operational sphere often fuel the innovative thinking required in a creative industry like advertising [cite: This is stated in the prompt’s provided text].

Commitments to Culture and Creative Production Outside Traditional Media

Pranav Pandit has demonstrated an engagement with the broader creative world that extends past the typical agency remit. He is noted as an Executive Producer on two separate film projects and also on a reality competition television show. This involvement in long-form narrative and entertainment production offers him a direct, experiential understanding of content creation, storytelling arcs, and audience engagement beyond the short-form, performance-oriented constraints of digital advertising banners or thirty-second spots [cite: This is stated in the prompt’s provided text]. This exposure to different creative ecosystems is likely a source of the “creative media solutions” he mentions being obsessed with, allowing him to import fresh perspectives back into the agency’s media planning and creative development processes [cite: 2, This is stated in the prompt’s provided text]. It is notable that in late 2025, a Pranav Pandit is also listed as a producer on a Chicago-based production titled GODSHOT, indicating a current, active interest in production outside of the agency sphere.

Academic Roots and Community Engagement within Advertising Circles

His professional foundation is firmly rooted in strong academic grounding, as a graduate of The University of Texas at Austin. Furthermore, his commitment to the advertising community is evident in his past service as both a General Member and a Board Member of the Chicago Interactive Marketing Association (CIMA). These community roles illustrate a commitment to mentoring, shaping industry standards, and remaining connected to the practitioners on the ground, a vital perspective for leading a growing agency in the fast-moving digital space [cite: This is stated in the prompt’s provided text].

On a lighter note, his personal interests—being a proud Texas Longhorn, a self-professed “terrible golfer,” and a lover of all things bourbon—add a layer of approachability and character to the executive profile, suggesting a leader who does not take himself too seriously, even while executing on highly serious business objectives. This blend of high achievement, community involvement, and personal interest rounds out the profile of an executive poised to lead the next chapter of digital growth at Rain the Growth Agency, ensuring that the focus remains sharp, the vision expansive, and the execution consistently world-class [cite: This is stated in the prompt’s provided text].

The Road Ahead: Transactional Brand Building in a Data-Centric Era

Rain the Growth Agency prides itself on its “holistic Transactional Brand Building approach,” a methodology designed to achieve both sales and branding goals simultaneously without compromise. Pandit’s leadership in digital marketing directly supports this philosophy. In the current environment where consumers demand both utility (transactional) and emotional connection (brand), his expertise in measurable growth across digital silos becomes the linchpin for success.

The challenge for agencies in 2025 is moving beyond simply managing media buys to orchestrating an integrated digital *system* that learns and adapts. Pandit’s charge will involve ensuring that data insights from Paid Search inform creative pivots in CTV, and that influencer campaign resonance is accurately mapped back to funnel performance metrics—a complex integration that requires the exact “creative media solutions” mindset he brings [cite: This is an analysis based on the provided role scope and agency description]. His remit to evolve media, creative, and analytics functions simultaneously signals a move away from traditional agency structures toward agile, growth-oriented pods capable of rapid iteration based on real-time digital performance data.

The addition of Pranav Pandit as EVP of Digital Marketing solidifies Rain the Growth Agency’s commitment to performance-driven creativity at the executive level. His decades-long record of earning both creative (Cannes Lions) and effectiveness (Effies) awards, coupled with his deep specialization in the complex mechanics of the digital ecosystem, positions the agency to meet the intensified demands of modern brand building as the industry moves deeper into the second half of the 2020s.